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Ad of the Week: The 4 Cs: Tv ad – Cross Contamination – McCannBlue


Agency: McCannBlue
Client: safefood


This week saw the launch of safefood’s latest campaign with McCannBlue, this time for Food Safety. The suite of ads highlight the everyday risks posed by the 4 C’s – Cook, Clean, Chill, Cross-Contamination – and how simple mistakes or lapses of concentration can be costly to health.

This first phase of the campaign targets the over 65’s, due to the fact that their immune systems aren’t as strong as they used to be, and the germs they may have been able to cope with when they were younger could now make them seriously ill.

This audience is one best reached through traditional channels so the campaign runs across a traditional mix of TV, radio and outdoor.

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