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Ad of the Week: Tech Life Ireland – Atomic

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The Lowdown: Tech/Life Ireland is a new national initiative to brand Ireland as a top destination to pursue a career in technology, funded by the Department of Jobs, Enterprise and Innovation it is being delivered in partnership with Enterprise Ireland, IDA Ireland and the tech industry to help attract up to 3,000 top tech professionals to Ireland each year. Atomic, the...

Dublin Bus – The Mad Dash Home – Rothco

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The Lowdown: Creative Agency Rothco and Dublin Bus have teamed up with mother–son duo, Baz and Nancy from hit Sky TV show ‘50 Ways To Kill Your Mammy’, in a new campaign to give customers a behind-the-scenes look at the people in Dublin Bus’s Central Control Centre. In the online film, ‘The Mad Dash’, which launches today, mischievously likeable son Baz...

Ad of the Week: Lidl Ireland ‘Homecoming’ – Chemistry

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The Lowdown: Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas. With the line ‘Share more special moments this Christmas’. Having collaborated with Lidl on the retailer’s three previous Christmas campaigns, creative agency Chemistry approached this year’s brief by placing the...

ISPCC Childline Launches New Digital Animation Campaign

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The ISPCC has launched its new digital animation and print advertisement for Childline. The campaign, which was created by Ogilvy & Mather, which has developed numerous award-winning creative campaigns for the charity, aims to reminding young people that “they are not on their own.” The ad highlights the availability of Childline’s text service which has grown in popularity. Last year...

Ad of the Week: Vodafone #TeamOfUs

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With the Autumn rugby internationals almost upon us, Vodafone has ramped up its Irish rugby sponsorship activation with the launch of its #TeamOfUs campaign across TV, OOH, digital, retail as well as an RTÉ One documentary which will be aired in in November. While Vodafone announced its estimated €15m sponsorship of the Irish rugby team back in May, the Autumn...

Ad of the Week: Moy Park “Saturday Night Takeaway – AV Browne

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The Lowdown Imagine what it would be like if Ant & Dec brought the energy and excitement of Saturday Night Takeaway to your Moy Park teatime. That's the premise behind this recent series of sponsorship stings. But instead of a studio we have a kitchen. And we don't have celebrity guests - we have Moy Park Chicken. And Ant & Dec...

Ad of the Week: Vanguard for Dunnes Stores – Thinkhouse

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Credits: Agency - Thinkhouse Advertiser - Dunnes Stores Title - Vanguard for Dunnes Stores, a new collection by Paul Galvin Creative Directors: Paul Galvin + Jane McDaid Director: Jamie Brennan Art Direction: Kevin Goss Ross/Michael Roulstone Account team: Ashley Reddin/Anne Nuding Recording Studio: Moynihan Russell The Lowdown: Paul Galvin launched his debut menswear collection, VANGUARD, in collaboration with Dunnes Stores. Thinkhouse produced a 90 second video ad and seeded...

Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas

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Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...

Ad of the Week: Disappointed Dad – Bord Gáis Energy Rewards – Publicis Dublin

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The Lowdown: To promote its award-winning Rewards Club, Bord Gáis Energy has this week launched a new TV and print campaign, highlighting the benefits that over 260,000 members can receive, including the opportunity to get exclusive access to All-Ireland Senior Hurling Championship tickets. The humorous 40-second TV ad features a father and his family watching a GAA match on the couch...

Ad of the Week: AIB and ROTHCO Turn Traditional Mortgage TVCs On Their Heads

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Rothco has launched a new campaign for AIB which seeks to challenge the way that hopeful home-owners look at the commitment of a mortgage. Patrick Ronaldson, Director of Strategy & Founding Partner, Rothco explains. “Because the human brain is built to worry about surviving, we find it hard to project ourselves into our future and the ‘right here and now’...