Ad of the Week

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Ad of the Week: Neutrogena HydroBoost – Boys and Girls

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The Lowdown: The ad that gives you a boost. When you’re always on the go and busy, it’s nice to get a boost to keep you going. So, to celebrate the launch of Neutrogena Hydroboost, we created an ad that pays you a compliment. Appearing as a regular ad, it surprised passersby with real-time reactive and personalised compliments which aimed to...

Paralympics Ireland – More Than Sport

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The Lowdown: In the build up to Rio 2016, Paralympics Ireland tasked us with raising their awareness as an organisation with a secondary task of raising much needed funds for their touring squad. When it’s said that the Paralympics is More Than Sport, it’s the truth. It’s more than training, more than a disability, and more than winning. Everything a Paralympian...

Ad of the Week: Success Happens Here – McCannBlue

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The Lowdown: Our task is to attract students to DBS, where they will thrive in a personal teaching and learning environment as well as a buzzing city centre location. “Success Happens Here” encapsulates this thought for school leavers and part-time students alike. This integrated campaign is being rolled out across TV, VOD, OOH, press, display and social. Credits: Agency: McCannBlue Advertiser: DBS Campaign: Success Happens...

Ad of the Week: Success Happens Here – McCannBlue

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Credits: Agency: McCann Blue Client: DBS Creative Director: Tim Britnell Copywriter: Laurence Keogh Account Manager: Fiona Cooley Account Executive: Karen Fallon Motion Designer: Jason Fitzgerald Photographer: Eoin Holland VO: Sam McGovern The Lowdown: This January saw the launch of the second phase of the ‘Success Happens Here’ campaign for DBS, created by McCannBlue. Having initially launched the campaign back in August 2015 in outdoor, print, digital, social and radio, this...

Ad of the Week: Make a Minute – Rothco

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The Lowdown: Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new agency ROTHCO. According to ROTHCO’s Chief Strategy Officer, Emer Howard, the challenge was to get Irelands favourite spread into as many Irish Hearts as fridges. Spreading straight from the fridge for over 30 years, Dairygold has a...

Ad of the Week: Electric Ireland – Stay Happy

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The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...

Ad of the Week: Londis

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We all know the old saying: you can’t choose your neighbours. But actually, you may have more in common with them than you think. Dublin agency, In the Company of Huskies is rolling out a fascinating campaign for Londis, the nationwide chain of stores run by locals, for locals. Having analysed the sales data of every shop in the country,...

An Post Promotes Parcel Service with New Campaign

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An Post has launched a new campaign called World Wide Open which is aimed at promoting its parcel delivery service. The new campaign was created by Target McConnells. According to Target McConnells' managing director, Abi Moran:“We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we...

Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas

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Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...

Ad of the Week: Tech Life Ireland – Atomic

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The Lowdown: Tech/Life Ireland is a new national initiative to brand Ireland as a top destination to pursue a career in technology, funded by the Department of Jobs, Enterprise and Innovation it is being delivered in partnership with Enterprise Ireland, IDA Ireland and the tech industry to help attract up to 3,000 top tech professionals to Ireland each year. Atomic, the...

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