Independent agency The Public House has launched a nationwide campaign for Cork Dry Gin, Ireland’s oldest gin Brand. The new campaign supports the launch of a new label which communicates a fresh new and exciting look for the brand, as the gin category explodes in Ireland.
Cork Dry Gin has been around since 1941 and is the second biggest selling Gin in Ireland and to this day is still produced in Midleton in Cork. The campaign plays on the brands heritage and pokes a bit of fun at the shift towards new Gin brands with fishbowl glasses and numerous floral garnishes.
The campaign features a full 360 ° plan from large format OOH to the bar and the shop floor that reinforces the heritage of Cork Dry Gin as the original Gin here in Ireland.
Commenting on their creative approach, Colin Hart, Creative Director of The Public House, said “We’ve loved working on this campaign, the idea that we are able to poke fun at a new trend and at the same time reinforce our heritage is really exciting and is creating a lovely personality for a brand that hasn’t spoken to its customers for a long time. We simply want our customers to drink a great gin and not feel like they have to become botanists to do it.
The appointment for The Public House continues an exceptional year for the growing independent creative agency, who continue to build a client roster of ambitious Irish brands with global ambitions, including Jameson, Paddy Power, and EPIC: The Irish Emigration Museum. The agency is known for its strategic rigour and creative edge that delivers culturally relevant work for clients, with a principle that ‘Boring Doesn’t Sell’.