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Ad of the Week: Vodafone Launches New Rugby Campaign Ahead of Six Nations

With Ireland set to begin its defence of the Six Nations next week in its opening match against England in the Aviva, Vodafone Ireland  has released ‘Everyone In’ the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby.

The campaign was created by JWT Folk and launches with a celebratory online film and TV ads, all acting as an open invitation to all Irish people to join in and stand with the Irish rugby team. The campaign takes a journey across Ireland and beyond, taking in its people and culture while showing the unique relationship between the sport and the country. The campaign also extends heavily beyond film and TV, with multiple touchpoints including social, PR, digital, outdoor and activation. Vodafone’s agency partners include JWT Folk, Teneo, Wavemaker, OMD and CMS.

According to Vodafone’s Senior Sponsorship and Engagement Manager Gerry Nixon: “Vodafone’s purpose is to connect everybody to live a better today, and build a better tomorrow, this leg of our rugby sponsorship has this purpose at its core. ‘Everyone In’ is an invitation, to everyone around the country and indeed every Irish rugby fan around the world to come together and connect with Irish rugby – now, during the Guinness Six Nations Championship, and all through this very special Rugby World Cup year”.

JWT Folk’s Creative Partner Karl Waters adds “Irish culture has often been defined and remembered through significant sporting events. They have the ability bind us together. Both Vodafone and Irish rugby also have this ability. We wanted to bring this to life in a way that resonates with all Irish people, no matter where they are, and to encourage more people to join in what promises to be a big 2019 for Irish rugby”.


Client – Vodafone
Senior Sponsorship and Engagement Manager – Gerry Nixon
Brand Operations and Sponsorship – Paula Murphy

Agency Credits
Creative Directors – Karl Waters. Keith Lawler
Senior Creative – Donal O’Higgins
Broadcast Director – Michael Cullen
CEO – Abi Moran
Joint Managing Director – Enda Kelly
Senior Strategic Planner- Rachel Haslam
Account Director – Conor Thompson
Account Manager – Lauren Murphy
Producer – Eric Brindley
Social & Content Strategy Lead – Clodagh Hynes
Production Company – Butter
Director – Hadi

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