Ad of the Week: Irish Heart Foundation
Cardiovascular disease is Ireland’s No. 1 but 80% of premature deaths are preventable. With this in mind the Irish Heart Foundataion has launched a new hard-hitting campaign called #ShowSomeHeart. The campaign was created by the award-winning Dublin creative agency Boys and Girls and asks people to “Show Some Heart” and offer support for those affected or impacted by cardiovascular disease. Empowering,...
Ad of the Week: Be There Even When You Can’t – Three Ireland
“Be there even when you can’t” is the concept behind Three’s new commercial, launched this week to celebrate its 97% 4G population coverage Building on Three’s ‘Make it count’ campaign, Boys+Girls (www.boysandgirls.ie) embraced the surreal with an exhilarating spot featuring a mum who’s stuck in work, bouncing with her little girl on the Three Network. Aislinn O’Connor, Head of Brand &...
Vodafone Targets Trade-ins in New Sustainability Campaign by Folk
Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...
Folk Rolls Out Emotive Campaign for Irish Cancer Society
Folk Wunderman Thompson has created a poignant awareness campaign for the Irish Cancer Society that reminds people that, despite the ongoing Covid-19 pandemic, cancer is “Still Here” and so is the Society. The campaign also provides a stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray...
Ad of the Week: FBD – Y&R Ireland
FBD, one of Ireland’s largest property and casualty insurers, has launched its fresh new brand proposition today following a €2.5 million investment in a campaign that will run throughout the year. Created by Y&R Ireland, the campaign is called ‘Protection. It’s in our Nature’ to reflect FBD’s commitment to protecting people, according to the insurer. “This was a big strategic decision...
An Post Delivers New Campaign as Part of Brand Reset
The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers". Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring strangers to help one small...
Ad of the Week: RSA’s “What Do You Think Will Happen?”
The Road Safety Authority has launched a new campaign to promote the use of seat-belts while driving. The campaign- which was created by BBDO Dublin- targets young men who do not fear the physical consequences of not wearing a seatbelt because no matter how dangerous the odds may actually be, they do not believe that something fatal will ever happen...
BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA
BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). The new campaign, which is called Level the Playing Field, will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for...
The Boys of the NYPD Choir Sing Galway Bay in Christmas Cracker from The Public House
The Dublin-based agency, The Public House has rolled out a new Christmassy campaign for EPIC The Irish Emigration Museum that brings the boys from the NYPD Choir together for the first time to sing Galway Bay, in a powerful nod to the festive classic Fairytale of New York by Shane McGowan and Kirsty McColl. Possibly the most played Christmas song...
Droga5 Lights Up Greener World in New Campaign for Electric Ireland
Droga5 Dublin, part of Accenture Song, has rolled out a new creative platform for Electric Ireland to support the utility company’s sustainability goals while highlighting its offerings to help customers transition towards a “cleaner, greener, and smarter electric future.” As part of the new creative platform, Electric Ireland has created a new 60 second and 30 second for TV with...
