Shining a Light on Literacy
In The Company of Huskies has created an intriguing print campaign for the Irish literacy charity, SUAS. Since it was set up in 2002, Suas has supported over 12,000 children in India, Zambia and Kenya and trained over 1,200 Suas volunteers to work as teaching assistants in some of the worlds most marginalised, under-resourced communities. Here in Ireland, it has helped over 3,300 children from...
Ad of the Week: Tiger – Havas Worldwide Dublin [video]
Heineken Credits: Advertiser: Heineken Brand: Tiger Activity: Tiger Grand Canal Dock Street Artist: Dan Leo Agency: Havas Worldwide Dublin Client Executives: Emma Jane McKeown Agency Executives: Aoife Surgeon Creative Directors: Peter O'Dwyer, Gary Boylan Production Company: Havas Video Director/ Producer: Ciaran Dooley The Lowdown: Central to Tiger's sponsorship of Tiger Dublin Fringe was this incredible installation created by sculptor Dan Leo. Initially appearing to consist of beautiful but random shapes placed in the water at Grand Canal...
Expert Electrical Bucks TV Trend With New Campaign
Expert Electrical, the nationwide chain of electrical and white goods outlets has made its TV debut with a new campaign that appears to buck the trend of brands going dark on TV. The new campaign for Expert Electrical, which has 67 owner-managed stores around the country, was a collaboration between Coco Content, Jude Healy Creative and Screen Scene. Under Covid 19...
Big Can Be Good – Rothco
The Lowdown: Tesco Ireland and Rothco launch the humble ‘Big Can Be Good' campaign to address negative perceptions of the large supermarket chain. Led by a 60" TVC, the ‘Big Can Be Good' campaign sees Tesco open its heart to Ireland with an honest brand manifesto. ‘Big Can Be Good' takes the very thing that is often seen as a negative about...
Newstalk Launches New Cross Platform Marketing Campaign
Following on from its recent rebrand, the Bauer Media-owned Newstalk has rolled out a new cross-platform campaign called “We’re That Friend". Newstalk engaged The Indie List, the talent platform founded by Peter McPartlin and Una Herlihy, to assemble a team of strong creative and advertising talent to develop the campaign which celebrates friendship in all forms and how Newstalk embodies...
Boys+Girls Rolls Out Burglar Bootcamp for PhoneWatch
Boys + Girls has rolled out a new campaign for PhoneWatch, the country’ leading provider of monitored home security systems. Inspired by the fact that PhoneWatch alarm protected houses are four times less likely to be burgled, the campaign brings to life a fictitious ‘Burglar Bootcamp’ where would-be burglars are taught to avoid PhoneWatch protected houses above all else. The audio...
KICK Raises a Glass to Dublin in New Campaign for 5 Lamps Beer
KICK has rolled out a new humorous campaign for 5 Lamps, the C&C-owned beer which is born and brewed in Dublin. Called ‘The Beer from Ah Here!’ the campaign will run on VOD, social, radio, out-of-home, and in-store, as well as having a strong on-trade presence. The commercial was directed by Chris Cottam for Pull the Trigger under the creative direction...
Javelin Talks Consent in New Campaign for Department of Justice
Javelin has launched a new national awareness raising campaign on the topic of sexual consent on behalf of the Department of Justice. The campaign aims to change attitudes to consent by making consent more personal and relevant across the spectrum of sexual relationships and by building a positive understanding of consent by getting people thinking of consent as a positive...
Ad of the Week: Success Happens Here – McCannBlue
Credits: Agency: McCann Blue Client: DBS Creative Director: Tim Britnell Copywriter: Laurence Keogh Account Manager: Fiona Cooley Account Executive: Karen Fallon Motion Designer: Jason Fitzgerald Photographer: Eoin Holland VO: Sam McGovern The Lowdown: This January saw the launch of the second phase of the ‘Success Happens Here’ campaign for DBS, created by McCannBlue. Having initially launched the campaign back in August 2015 in outdoor, print, digital, social and radio, this...
Ad Industry Collaborates on New Campaign to Promote Cancer Research
With World Cancer Research Day taking place this week, The Brill Building, the creative consultancy founded by Roisin Keown has collaborated with a number of industry stakeholders to promote Breakthrough Cancer Research to make its debut TV ad campaign. Created by The Brill Building with collaboration with ETC, Fluent Communications, Irish Media Agency and Mindshare, the campaign also received the...
