Core Rolls Out Major Recruitment Campaign for Gardaí Siochána

With the Gardai Síochána seeking to take on an additional 1,000 new recruits in 2023, Core has rolled out a new recruitment campaign for the force to bring the total number of Gardaí in service to 15,000. The campaign shows the true nature of the job – working at 4am, making arrests, being physically active, as well as the significant...

Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora

Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...

Tesco Ireland Rolls Out Food Love Story Campaign in the Irish Market

Following the roll out of its Food Love Stories campaign in the UK, Tesco Ireland has launched it in Ireland. Created by BBH in London, the nostalgic, heart-warming TV ad is based on the insight that many families across Ireland have passed down recipes from generation to generation. Directed by Lochlainn McKenna, the ad features a family preparing their beloved...

Ad of the Week: Bloom Launches New Campaign for JustEat.ie

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Just Eat, Ireland’s leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this week on TV, Out of Home and digital display and was developed ad agency Bloom with media planning and buying by OMD. “We have been working with Bloom for almost 5 years” says Edel Kinane, Marketing...

Ponder Rolls Out New Campaign for Specsavers

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Specsavers has rolled out a new campaign called “Your Care is Our Business.” The TVC was created by Ponder with producer Paul Holmes and was directed by the award-winning Irish director duo DADDY (Mike Ahern & Enda Loughman) has been launched to shine a light on the local experts who own and run individual stores – providing the best level...

Boys+Girls Launch Powerful Campaign to Support BeLonG To Youth Services

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Boys+Girls have launched a compelling campaign in support of the LGBTI+ community with BeLonG To Youth Services, which calls for an end to the violence and a safer future - that’s hopefully somewhere over the rainbow. 1 in 5 people who identify as LGBTI+ have been physically attacked because of their sexuality. Boys+Girls created a powerful press ad and impactful...

An Post Showcases Its Sustainability Credentials with New Campaign

An Post has launched a new cross-platform campaign to showcase its sustainability credentials. An Post and Folk Wunderman Thompson have launched the ‘Living Leaves a Mark’ creative campaign cementing the organisation’s sustainability credentials. The campaign- which will run across TV, outdoor, press, digital and social -  highlights “the big and small steps” that An Post has taken to become a pioneer...

Ad of the Week: TG4 Ladies Football – Publicis Dublin

The Lowdown: Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core...

The Launch of Life Style Sports ‘Trainer Central’

Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...

Ad of the Week in Association with Adsmart from Sky: Electric Ireland, We’re Brighter Together

With climate change looming large on the agenda of governments, businesses and consumers, Rothco | Accenture Interactive has rolled out a new campaign for Electric Ireland which taps into the idea that, collectively, people can make a big difference by changing their energy consumption habits. Called "We're Brighter Together", the campaign platform allows Electric Ireland to support the power and...

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