Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas
Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...
Three Launches Campaign to Highlight Removal of Data Limits
Three Mobile has launched its latest TV campaign to highlight the company’s decision to remove all usage limits on its “All You Can Eat” data plans. The TV ad features a grandad helping his grandson to hunt for a monster in his bedroom was written, presented, filmed, and produced entirely remotely. The spot was directed by Tom Merilion of Speers...
BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA
BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA). The new campaign, which is called Level the Playing Field, will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for...
Ad of the Week: 3Plus “Ball Pool” – Boys & Girls
The Lowdown: Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus. In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions,...
Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas
Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop Curry Sauce. Launched on October 15, the TV ad takes viewers on a tour of a house filled with Irish national treasures of all stripes - from the works of our greatest writers to the N17...
Core Rolls Out New Campaign for the National Lottery
Core has rolled out a new campaign for the National Lottery called ‘Dreams Can Come True.’ The TV ad tells the story of golfer Taidgh who it turns out is not quite good at the game. Undeterred, however, he continues to play the game he loves and one day takes a shot which, following a bizzare chain of events,...
Switcher.ie Makes the Switch to OLIVER With New Campaign
Having recently picked up Switcher.ie as a client, OLIVER has rolled out a new cross-platform campaign for the price comparison website Switcher.ie. Switcher.ie is a free, impartial, price comparison and switching service that was established in Dublin in 2011. Since then it has helped thousands of households save money across a range of products, including energy, broadband, mobile plans, mortgages,...
Ad of the Week: Vodafone’s Getting to Know You
In Vodafone Ireland’s latest spot, the idea was to champion family firsts and how the future is brimming with possibilities. Even those, of which, you’d never expect. In this sweet story, we find a mum introducing her partner to her son for the first time. We then follow the three of them on a journey, as they become more and...
TBWADublin Create New Campaign for Laya Healthcare
With the all-important renewal period for health insurers now underway, TBWADublin has launched a new campaign for Laya healthcare which has been rolling out a new network of health and wellbeing clinics throughout the country. The first to open was Cherrywood, Dublin followed by Briarhill, Galway while a third is due to open later this year in Limerick. To promote the...
Boys+Girls Launch New Creative Platform and Campaign for Bulmers Cider
With the all-important summer season for cider manufacturers underway, Bulmers has launched a new creative platform with a robust campaign across TV, OOH, audio, social & activation, marking “a bold new direction” for the brand The Bulmers "It's Our Time'' creative platform represents a significant new brand positioning for the brand and was created by Boys+Girls. According to the Bulmers,...
