Saturday, September 22, 2018

Ad of the Week: Hunky Dorys – McCannBlue

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The Lowdown ‘Buffalo is how we roll’ is the brand new campaign from Largo Foods' crisp brand Hunky Dorys. A bold 40 second TV commercial launched the campaign featuring a magnificent wild beast: a buffalo, the Hunky Dorys brand icon. Plus eight intrepid women. On roller skates. A real buffalo, featuring for the first time in a campaign for the brand,...

Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA

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The Lowdown: For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with...

Ad of the Week: TG4 Ladies Football – Publicis Dublin

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The Lowdown: Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core...

Ad of the Week: Moy Park “Saturday Night Takeaway – AV Browne

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The Lowdown Imagine what it would be like if Ant & Dec brought the energy and excitement of Saturday Night Takeaway to your Moy Park teatime. That's the premise behind this recent series of sponsorship stings. But instead of a studio we have a kitchen. And we don't have celebrity guests - we have Moy Park Chicken. And Ant & Dec...

Ad of the Week: Let’s Talk About Fertility – Publicis Dublin

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Lowdown: Publicis Dublin ask couples in Ireland ‘The Big Question’ in a new campaign to create a conversation about fertility and promote new fertility benefits from Vhi Healthcare. This film was made to draw attention to a very sensitive issue and to help people plan ahead. Creatives Ronan Nulty and Carol Lambert collaborated with Motherland to develop a film approach that...

Ad of the Week: Laya Healthcare “It’s Good to Live’

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Laya healthcare has embarked on a major new brand repositioning campaign, centred around a purpose-driven theme “It’s good to live”. Created by TBWADublin, the €2.5m integrated campaign is laya healthcare’s biggest in five years, and strives to evolve the brand to win hearts and minds as a real health partner, not just a health insurer. The multi-platform campaign will focus...

An Post Promotes Parcel Service with New Campaign

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An Post has launched a new campaign called World Wide Open which is aimed at promoting its parcel delivery service. The new campaign was created by Target McConnells. According to Target McConnells' managing director, Abi Moran:“We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we...

Ad of the Week: Irish Water Safety – Watson Creative

  National Water Safety Awareness Week This week Irish Water Safety launch a national campaign to highlight Water Safety Awareness Week. As the good weather draws people to beaches all over the country, the timely campaign strives to equip families with simple tips and advice so they can make water safety part of the conversation with children. Created by Watson Creative...

Ad of the Week: Three Mobile Knocks it Out of the Park with The Girl and the Cloud

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With the Christmas ad campaign season now in full swing, Three Mobile Ireland has launched an endearing animated sequel to its successful “The Perfect Surprise” Christmas campaign last year. Called “The Girl and the Cloud,” the campaign was created by Boys and Girls and it takes up the story of the young girl who got a snow cloud for her...

Ad of the Week: Rothco Delivers Palindrome-Style TV Campaign for Orchard Thieves

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Rothco has launched a new and innovative TV campaign for the Heineken-owned cider brand Orchard Thieves. The campaign, which is called Start Bold/End Bold is a palindrome-style ad that is “fully reversible” as the narrative works in both directions. “Orchard Thieves is all about finding our own bold way to do things and when the idea of a TV commercial that...

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