Ad of the Week: Bloom Creates Rousing Campaign for Brady Family Ham
A troubadour collection of butchers singing a rousing rendition of a cleverly re-worked traditional rebel song are the stars of a new advertising campaign from Brady Family Ham which has been created by the Dublin-based creative agency Bloom. Called 'It's Your Only Ham' the campaign went live this week on TV, radio, online and social platforms. Media planning and buying...
New Campaign Hits Back at Marketing Tactics Used to Target Children
Rothco, part of Accenture Song, has rolled out a new campaign for the Irish Heart Foundation and retailer Fresh the Good Food Market. Called “The Sticky Problem,” the campaign aims to highlight some of the practices employed by marketers when targeting children while at the same time emphasising the importance of healthy eating choices. As an example, cereal brand marketing often...
Ad of the Week: Rothco Delivers Palindrome-Style TV Campaign for Orchard Thieves
Rothco has launched a new and innovative TV campaign for the Heineken-owned cider brand Orchard Thieves. The campaign, which is called Start Bold/End Bold is a palindrome-style ad that is “fully reversible” as the narrative works in both directions. “Orchard Thieves is all about finding our own bold way to do things and when the idea of a TV commercial that...
TBWADublin Create TV Campaign for Supervalu
With measures in place across Ireland to restrict the spread of the COVID19 virus, many Irish people have taken a variety of creative approaches to spread joy. SuperValu, Ireland’s largest supermarket chain, proudly recognises the importance of community across the country, and wanted to share a snapshot of how even during the most difficult times, it brings out the best...
Swim Ireland Launches Powerful Campaign to Prevent Drowning Accidents
As lockdown restrictions continue to be lifted and a more people head to the beach during the Summer months, Swim Ireland has launched a powerful new radio and digital campaign to coincide with Drowning Prevention Week. Created by Boys+Girls, the campaign highlights how easy it is for a parent to stop monitoring their children as they swim and the horrific...
Droga5 Dublin Rolls Out New Brand Campaign for Denny
Droga5 Dublin, part of Accenture Song, has launched a new campaign for the food brand Denny. Following on from the success of the 2023 TV-led “Grand, Dad” campaign, the new social-first campaign “captures real and authentic family moments as it reunites two Irish families who haven’t been together in some time.” Called “Hungry for Home” viewers follow the stories of Annie...
New Toyota Campaign from Javelin Urges Drivers to Switch From Diesel to Hybrid
Javelin has rolled out a new vibrant and animated campaign for Toyota Ireland that encourages Irish motorists to “Make the Move” from diesel to one of Toyota’s hybrid electric cars. The campaign is running across TV, social, radio, digital and direct mail. Toyota ceased all production of diesel cars in 2018 and still remains the only mainstream car brand to do...
Ad of the Week: Make It Yours – Havas Worldwide Dublin
Credits: Advertiser: Valeo Foods Brand: Jacobs Biscuits Activity: Broadcast Commercial Agency: Havas Worldwide Dublin Client Team: Michelle Rynne, Lisa Fitzpatrick Agency Executives: Tony Caravousanos, Aoife Surgeon Agency Planning: Viv Chambers Creative Team: Gary Boylan, Katy Egan Havas Broadcast: Suzanne Heneghan Production Company: Antidote Producer: Tess Bunworth Director: Lee Cronin Music: Assembly Post Production: Windmill Lane Havas Digital lead: Mary Reynolds The Lowdown: Whether you're a nibbler, a muncher or a cruncher, a dipper or a dunker,...
Ad of the Week: Dunnes Christmas Ad
The new Dunnes Christmas TV ad is a heartwarming tale of how a bunch of plucky children come together to make sure that Santa can't miss their town. The campaign, which was created by Chemistry, and embraces story telling with a big brand feel which is generating a hugely positive reaction. The new Dunnes campaign kicked off with a...
Havas Rolls Out New Campaign for Stout Brand Island’s Edge
Heineken Ireland has kicked off a national campaign to promote its new stout brand, Island’s Edge. The new campaign was created by Havas Dublin and the TVC brings to life the brand story, which “profiles people at Ireland’s urban edges, depicting where bold new ideas are born. The TVC also brings to life the Irish entrepreneurial spirit; where the progress...
