Folk Wunderman Campaign for Irish Life Drives Awareness of Responsible Pensions

Folk Wunderman Thompson has created a new campaign for Irish Life to drive awareness of the brand’s responsible pension offering and the difference pension customers could be making for the planet. The campaign aims to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values...

Ad of the Week: Dementia Understand Together – KICK

Credits: Agency: KICK Client: Health Service Executive (HSE) Campaign: Dementia Understand Together Client: Fidelma Browne, Roisin Guiry, Cairín Conway Account Directors: John Breslin, Kate McKenna Planning: Zuilmah Wallis Creative: Judy O’Broin Director: Des Mullan Production Company: Rocket Science Post Production: Windmill Lane Editor: Philip Cullen Lowdown: KICK, the creative agency, rolled out their third major campaign of the autumn with their Dementia Understand Together for the HSE. The campaign aims to increase...

RSA Urges Heart Felt Conversations in New Campaign from Forsman & Bodenfors

Forsman & Bodenfors Dublin has created a new campaign for the Road Safety Authority called “Time to Talk." The campaign includes TV, radio and out-of-home (OOH) advertising, and underscores the urgent need for open discussions about road safety within families. The TVC is particularly impactful, leaving viewers with no doubt about the real possibility that a loved one could be...

Ad of the Week: Dulux Weathershield – Boys and Girls

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To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...

Virgin Media Gets Playful in New Campaign by Publicis Dublin

Publicis Dublin has rolled out a new campaign for Virgin Media called “It’s Playtime.” The campaign “celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.” Following extensive customer research, the insight was uncovered that often the serious side of life can get...

Virgin Media Campaign Shines a Light on Gaming Community

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Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis Dublin and taps into the rapidly growing popularity of eSports in Ireland. As part of the campaign, Virgin Media teamed up with the eSports team Wylde to highlight the fact that, apart from being reliant on...

Ad of the Week in Association with Adsmart from Sky: EBS Launches New Iteration of Mortgage Masters Campaign

BBDO Dublin has rolled out a new brand campaign for mortgage lender EBS. Called Start Here the campaign takes a light-hearted look at the typical journey a first-time buyer takes and the scenarios in which they find themselves as they look to get their feet on the property ladder. The new campaign is  the latest iteration of the mortgage lender’s Mortgage...

Publicis Dublin Rolls Out Tik-Doc Campaign for Vhi

Publicis Dublin has created a new campaign for leading health insurer Vhi. Called “Tik-Doc’ it tells the story of Susan, a Vhi Healthcare doctor who goes all out to make, Lauren, a needle-fearing teen feel at ease. The story of the Tik-Tok dancing doctor was inspired by Vhi employee, Linda, a doctor from Limerick who sums up Vhi’s focus in...

BBDO Encourages Us to Switch Off With New Campaign for Easons

BBDO Dublin's new campaign "Switch Off and Read" for Eason, Ireland's number one bookseller is all about reconnecting people with the simple joy of reading. It's about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, "Switch...

Rothco Rolls Out New Prayer of the Brave Ad Campaign for AIB

AIB has launched a new cross-platform campaign as part of its Backing Brave proposition.  Created by Rothco, part of Accenture Interactive, the campaign is called Prayer of the Brave and applauds business owners and leaders by way of an inspiring prayer of positivity, encouragement and reassurance. Each line of the prayer reveals the inner-most thoughts of business owners; their...

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