Opinion: We Could All Do with a Good Laugh
Laughter may well be the best medicine but it could also unlock considerable opportunities for agencies and brands, write Shaunagh Farelly and Fiona Bain,...
Out Look: R-OOH Media – Home, Store, and More
Retail Media is transforming how brands interact with customers in and around physical stores, generating immediate impact.
CarsIreland.ie Gets a Brand Makeover from The Public House
The Public House has launched a new brand positioning for the Mediahuis-owned CarsIreland.ie.
Over the past year, The Public House has been working on repositioning...
Pluto Campaign Shines a Light on Neurodiversity in the Advertising Industry
Pluto the Agency has launched a powerful new campaign to raise awareness of the importance of embracing neurodiversity in the workplace, specifically within the...
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken...
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KICK Rolls Out Recruitment Campaign for Irish Air Corps
Building on the success of its “Be More” recruitment campaign for the Irish Defence Forces, KICK has launched its third campaign, this time for...
IAB Ireland Webinar to Provide Snapshot of Growing Digital Audio Market
With digital audio continuing to gain considerable momentum within the wider media and advertising industry, IAB Ireland will host a free-to-attend Industry Snapshot webinar...
Ipsos B&A to Host Webinar on Global Trends and their Impact...
With 2025 fast approaching, Ipsos B&A will unveil the findings of a major piece of research that will outline nine key global and local...
Cuisine de France Celebrates 35 Years with New Campaign
Pluto the Agency has helped the bakery brand Cuisine de France mark its 35th anniversary with a new campaign that showcases how the traditional...
Reach Leads the Northern Ireland Market According to Latest TGI Data
Reach Plc, owner of Belfast Live and the Daily Mirror, has held on to its position as the leading publisher Northern Ireland, according to...
