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Out Look: Double Digit growth in Public Transport Journeys Last...

A weekly average of 6.3m suggests there are over one daily million journeys taken during the working week.

IRM Replaces PwC as IAB Ireland’s Digital Spend Partner

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital advertising spend report in Ireland. Previously,...

VMTV and Guinness Partner to Provide Audio Description and Sign Language...

With Ireland’s Six Nations campaign set to kick off this weekend, Virgin Media Television has teamed up with Guinness to provide audio description and...

IAPI to Launch Effie Ireland Awards 2025 on Feb 26

The Effie Ireland Awards 2025 will be officially launched on Wednesday February 26 at an industry event in the RDS in Dublin. The launch, which...

Marketing Society Appoints Orlagh Geraghty as its New Chair

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over from Mark Noble, marketing manager,...

FUEL Expands Senior Team With Key Hires

The Dublin-based experiential and entertainment agency FUEL has made a number of key appointments to its leadership team. Steven Courtney has been appointed as FUEL’s...

Aldi Campaign Connects Foods to Moods

Aldi Ireland has launched a new campaign called “Good Food, Good Mood” to highlight how quality food can help improve people’s moods. The campaign was...

Irish Advertising Market to Grow by 7.3% in 2025 According to...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares...

IAPI Launches 2025 Young Lions Competition

IAPI has launched the  2025 Irish Young Lions competition with over 200 industry professionals attending this week’s launch in The Lighthouse Cinema. The winners will...

Opinion: AI Is an Asset that Can Amplify Human Creativity

As the debate about AI’s  impact on marketing, advertising and creativity continues to divide opinion, Steve Connelly says it should be embraced as an...

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