Core Rolls Out New Brand Platform for Currys to Strengthen Emotional...
Core has launched a new brand platform for retailer Currys called “For the Tech You Love”.
The campaign is designed to reposition Currys as more...
Opinion: The Upside of Down and Why Negative Ads Can Be...
It’s only natural that brand owners want to see their brand dripping with positivity but there are times when some negativity also works more...
Vodafone Captures Real Life Conversations in New Campaign
Vodafone Ireland has launched a new multi-platform campaign called “A Stranger’s Tale,” that is centred around a six-part audiobook series that captures powerful, real-life...
Boys+Girls Tap into PhoneWatch Phobia in Latest Campaign for Alarm Provider
PhoneWatch, Ireland's leading provider of monitored home security systems, has launched the next iteration in its marketing campaign that dramatizes the effectiveness of its...
OMD and Kerrygold Win Gold Medal at Bloom for Immersive Experience
With Bord Bia Bloom underway in Dublin’s Phoenix Park this weekend, a collaboration between media agency OMD, Kerrygold and Drake Hourigan Architects has scooped...
Irish Times Partners With Electric Ireland to Find Ireland’s Greenest Places
The Media Solutions team at The Irish Times Group has teamed up with dentsu Ireland and Electric Ireland to launch a new initiative called...
Glanbia Performance Nutrition and Opinions Win Grand Prix at the MII...
Glanbia Performance Nutrition and Opinions won the coveted Grand Prix award at the 19th MII All Ireland Marketing (AIM) Awards in The Clayton Hotel,...
It’s All About the Extras for Apache Pizza’s New Campaign from...
Javelin has created its first campaign for the nationwide Apache Pizza since winning the account earlier in the year.
Out Look: Currys Turns Up the Charm with New Brand...
The soft visuals and sentimental tone mark a notable departure from Currys' previous OOH work, shifting focus from function to feeling.
Opinion: Think About the End from the Beginning
Continuing his series of insights into podcasting and digital audio, Daryl Moorhouse of Tinpot Productions offers some important tips for companies or brands that...
