Cautious Optimism Prevails in Adland According to IAPI Pathfinder Survey
Some 66% of IAPI members have reported “stable or growing” revenues this year according to the inaugural IAPI Pathfinder Pulse Survey which will now...
The Public House Gives Irish Cyclists a New Identity
The Public House have collaborated with the advocacy group, Irish Cycling Campaign (ICC), to completely rebrand the organisation and create something that represents its...
Tourism Ireland Rolls Out Global Campaign to Woo Overseas Holidaymakers
With many leading figures within Ireland's hospitality industry expressing concern about recent CSO figures pointing towards a decline in overseas visitors in the first...
IAPI Announces Full Speaker Line-up for Upcoming Accessibility Event
IAPI has finalised details of its speaker line-up for next week’s event (June 11th) called Beyond Compliance: Creating a Culture of Inclusion.
According to IAPI...
WPP Media Ireland Confirms Rebrand With New Leadership Team
Following the recent announcement that WPP has rebranded its media arm as WPP Media, the Irish business of the global media giant has followed...
Academic and Broadcaster Alex Gibson Celebrates 25 Years of The Persuaders
A little bit of broadcasting history was made this week when the popular weekly radio show The Persuaders marked its 25th anniversary.
Hosted by Alex...
Opinion: Opportunities Abound for Irish Media Owners
While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a stranglehold on the...
Out Look: Dunnes Stores’ Contextual Summer
Summer’s arrival brings new meals, new routines and fresh consumer intent, but the playbook remains focused.
Boys + Girls Launches Multi-Channel Campaign to Announce that Three is...
Boys+Girls has rolled out a new campaign for mobile phone operator Three that draws from Opensignal research that ranks it as the No 1...
Opinion: Where is All My AI Traffic?
Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big acquisition channel, writes Brendan Almack.
Global ad investment...
