Opinion: The Marketing Opportunity in Supporting Youthful Joy
Brands need to do more to help children, particularly “tweens” to be children rather than forcing them to “age up” writes Lauren Maclennan.
This spring...
Fierce Mild Wins Inaugural Sky Media’s Taste of TV Award
The Co. Louth based Fierce Mild, an independent Irish non-alcoholic specialty beer brand, has won the first ever Taste of TV’ fund - a...
Ipsos B&A Consumer Confidence Barometer
Consumers appear to be taking a more nuanced view of Donald Trump’s tariff plans according to the latest Ipsos B&A Consumer Confidence Barometer.
This wave...
Dove Men+Care Partners With Irish Times & Irish Examiner for Lion’s...
With the British & Irish Lions tour of Australia kicking off today in the Aviva with a friendly match against Argentina, Irish Times Media...
IAB Ireland & Kantar Webinar to Focus on Connected Audiences
Bridging the Gap Between Insight and Activation – Connected Audiences with Kantar Media, TGI" will be the focus of the next IAB Ireland’s Industry...
Bauer Media Backs Radio Ready Connected Car Initaitive
Bauer Media Group is backing a "new, unified vision for how broadcasters and car manufacturers can support radio listening in connected cars." This strategic...
Irish Delegation Prepares to Descend on Cannes Next Week
A 103-strong delegation from the Irish advertising and marketing community will head to the south of France next week for the annual Cannes Lions...
Partner Content: Invest in Your Brand with a Masters in Consumer...
By Maynooth University
In a crowded marketplace, brands that thrive are those rooted in deep consumer understanding and strategic clarity. For marketing professionals seeking to...
Opinion: How Brands Can Show Up on YouTube
Twenty years after it first launched, YouTube is the most visited video platform in the world and has established itself as an important channel...
Out Look: Building Outside the Lines
Three quarters of people believe specials make a brand seem exciting while 84% agree that specials are more noticeable than standard poster ads.
