Insight of the Week: The Bottled Water Drinker
The popularity of bottled water is hardly a new phenomenon. According to latest 2017 data from Kantar Media’s TGI study of consumer behaviour and...
Ad of the Week: Guinness – The Compton Cowboys
A new Guinness advertising campaign, portraying the story of ’The Compton Cowboys’, has launched across Ireland and the UK.
The new release is the next...
Adland in Numbers: The IAPI Census 2017
https://vimeo.com/232304673
As the Irish advertising industry enters its latest period of recalibration keeping pace with global industry trends, a shift in confidence has been accompanied...
The Sunday Business Post Launches Post Plus
The Sunday Business Post is launching a new section within the weekly paper called Post Plus.
According to Siobhan Lennon, chief executive, Post Plus will...
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Focus to Launch New Campaign as Part of Bord Gais Energy...
Focus Ireland will launch a TV ad called “I Can’t Sleep” during this week’s X Factor on Sunday night to raise awareness of the...
Digital Marketing Institute Secures €26m Funding for Expansion
The Digital Marketing Institute has bagged a €26m investment from private equity firm Spectrum Equity, to help fund its ongoing expansion programme around the...
Littlewoods & Wolfgang Digital Shortlisted for Three Landy Awards
Wolfgang Digital and its client Littlewoods Ireland have been shortlisted for three Landy Awards which are regarded as the “World Cup of search marketing”...
Guns or Knives Transforms Samuel Beckett Bridge into a Harp for...
As part of the launch of the new Galaxy Note 8, Guns or Knives teamed up with Samsung to create an ambitious audio-visual activation...
Ad of the Week: Boys and Girls Launch New Campaign and...
Mobile phone operator Three Mobile has launched a major new rebrand and advertising campaign which will span TV, digital, OOH, radio, social and PR....
Google Still Dominates Irish E-Commerce Transactions Says Wolfgang Digital KPI Report
The annual E-Commerce Benchmark KPI report from Wolfgang Digital has been published and once again the report shines a light on the growing e-commerce...
