One of the country’s top marketers, Henry Dummer is to join Bank of Ireland as its Chief Marketing Officer.
Dummer only recently left eir following its takeover by two French firms controlled by telecoms billionaire Xavier Niel.
Prior to joining eir, Dummer was marketing director of Tesco Ireland and before that he was customer marketing director at Diageo for over five years. He also worked with GlaxoSmithKline in the UK as its marketing controller.
According to Francesca McDonagh, group chief executive, Bank of Ireland: “I previously announced the creation of a new position of Chief Marketing Officer – a critical role as we work to define the Bank’s brand strategy, deliver our strategic priority of serving customers brilliantly, and achieve our goal of being first for brand and customer service. I am now delighted to announce the appointment of Henry Dummer to this position. Henry brings a wealth of marketing experience in consumer, digital and business-to-business marketing. Leading a group marketing team, he will drive the development of a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which it operates.”
Dummer takes up his new role at the beginning of June and joins the bank at a time of profound change for the financial services industry. It was recently reported that the bank was looking to cut 15% of its staff, from middle-management to executive level, in order to simplify its structure and reduce costs. It is also understood that the bank has also been working on a brand repositioning for a number of months.