As Ireland braces itself for a bout of Ed Sheeran fever over the coming weeks, Cork’s RedFM is dropping the R and becoming edFM to celebrate one of the biggest concert events ever to hit Cork.
In a world first Cork’s RedFM are becoming edFM to honour the impact Ed Sheeran is having on their city this weekend. Ed Sheeran hits Cork for three nights back to back at Pairc Ui Caoimh and edFM will be broadcasting from the stadium all weekend.
“After 8 this morning breakfast with Ray & Jay hit the button on our new name with cars seeing edFM instead of redFM on their dashboard, on top of this we have changed our on air, social branding and we have even changed our branded vehicles to edFM” says head of marketing for Cork’s RedFM, Stephen Ryan. The rebrand will also be seen by the 120,000 people attending the concerts as a giant image of Ed Sheeran has replaced the R on the stations Big Red Bus.
RedFM is Cork’s most listened to radio station with 145,000 people tuning in every day and this weekend they will be live from Pairc ui Chaoimh with Dave Mac, Izzy Showbizzy and Kilian Pettit. The station will also have a special live request show each night after the gigs so people can tell everyone about their experience of the concert and hear some of their favourite Ed songs.