Irish Advertising Market to Grow by 9.7% in 2026 According to...
Ireland’s advertising market is forecast to grow by 9.7% in 2026, outperforming most mature European markets as advertisers adopt a more confident stance amid...
The Irish Marketing Podcast: An Epica Winner and Future Trends
The first episode of The Irish Marketing Podcast for 2026 has landed.
In today's episode we have an interview with Damian Hanley from Forsman and Bodenfors talking...
MotoGP Puts jump! in Pole Position for Fan Engagement Strategy
The Dublin-headquartered innovation and strategy agency jump! has been engaged by MotoGP to develop its brand positioning and strategy with a view to growing...
Out Look: Traffic Helps Drive OOH Impact
Longer and slower commutes increase dwell time exposure to, and impact of, OOH formats from billboards to buses, to bus shelters.
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Boys+Girls Returns With New Campaign for Re-turn
Boys+Girls have launched a new campaign for Re-turn, the operator of Ireland’s Deposit Return Scheme.
The campaign is part of Re-turn’s existing brand platform “Re-turn...
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TBWA Ireland Rolls Out Global Campaign for Optimum Nutrition
The Glanbia-owned Optimum Nutrition has launched a major new global advertising featuring Formula 1-star Lando Norris, Ireland and England rugby internationals Dan Sheehan and...
Bord Gáis Launches New Campaign as Part of Brand Repositioning by...
Bord Gáis Energy has rolled out a new campaign as part of an overall brand repositioning.
Called “Know Your Power”, the integrated campaign was by...
Media 365 Appoints Niamh Deans as Business Director
Niamh Deans has been appointed as business director of the independent media agency Media 365.
According to the agency, in her new role, Deans will...
Heineken Secures Prime Grafton St Takeover on a Long-Term Basis
Heineken has taken over one of Dublin’s most prominent OOH sites at the top of Grafton Street on a long-term basis.
Located above Butler’s Chocolate...
Hidden Hearing Stresses Clarity & Expertise in New Campaign from Bloom
With competition heating up in the hearing care market, Bloom has created a new national campaign for Hidden Hearing.
Now live across television, out-of-home, radio...
