New Core Research Suggests Irish Mindset is in Transition
Irish consumers are showing signs of cautious optimism, but financial pressures and uncertainty continue to shape spending behaviour, according to the latest Core Consumer...
ESB Networks & Connelly Partners Launch New Campaign to Simplify ‘Demand...
ESB Networks has launched a new integrated campaign with Connelly Partners to help the Irish people better understand a vital but often technical topic,...
Buymedia Partners With eir for New Dundrum Store Launch
Buymedia teamed up with eir and Talon for a recent OOH collaboration to launch the telecommunications company’s new store in Dundrum Shopping Centre in...
Iapi Members Remain Cautiously Optimistic According to New Research
Iapi has published the results of its Q1 2026 Pathfinder Pulse Survey, conducted in partnership with Amárach Research.
The Q1 2026 survey highlights a mixed...
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goosebump Makes its Mark With New Campaign and Platform for Bord...
After picking up the creative and strategy account for Bord Bia in late 2025, goosebump has launched an integrated campaign, spanning TV, AV, audio...
The Irish Marketing Podcast: Why Cultural Identity is Non Negotiable
The latest episode of The Irish Marketing Podcast has just dropped.
Earlier in the season, we talked to the former renegade marketer with Paddy Power...
Ardmore Launches New Paid Placement Opportunities to Boost Industry Talent Pool
The Belfast-headquarered integrated communications agency Ardmore Group has launched a new paid placement programme aimed at attracting a more diverse range of talent into...
Aldi Sees Off Tesco and Sky in Latest Interesting Index Rankings
In the eleventh edition of The Interesting Index, one brand’s latest platform succeeds by keeping it simple, while others have found success in the...
Out Look: Why humour and timing matter on OOH
On OOH, creative relevance is not a nice extra. It is often the difference between a message that simply occupies space and one that earns attention.
Opinion: Agencies and Clients Deserve a Better Pitch Process
Having spent years running a number of successful agencies in Ireland and the Middle East- in addition to advising brands on the client-side- Ray...
