Out Look: Virgin Media goes all-in on Playtime
Byline: Taking fun to the next level through gamification the teasers engage and entertain commuters as they live, work and play in the real world.
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Making...
Thinkhouse Launches This is Art! Campaign for RTÉ
https://www.youtube.com/watch?v=uw5Yz9fDQkI
Thinkhouse has created, and produced, a new campaign to promote ‘This is Art! 2024’, the national art competition for young people which is supported...
Opinion: Google’s Cookie Plans Crumble
Five years after it first indicated that it was doing away with third-party cookies, Google has done a surprising U-turn Brendan Almack, managing director...
Opinion: A Merry and Bright OOH Outlook for Q4
With Summer out of the way, retailers have started the countdown to the busiest period of the year culminating with Christmas in a little...
ICAD’s UPSTARTS Programme Kicks Off at Core’s CoLab
Core hosted the launch of ICAD’s UPSTARTS programme earlier this week, welcoming 20 participants and 20 mentors to its CoLab at 1WML.
Neil Rooney, executive...
Record Media Partners with AIB Merchant Services for New Podcast &...
Record Media, the production and publishing business set up by Richie Kelly and James Wynne, has partnered with AIB Merchant Services to create a...
IAPI & Marketing Soc Choose Mentees for the STEPS Mentorship Program
IAPI and the Marketing Society’s Future Council have chosen the 36 mentees who will take part in this year’s STEPS Mentorship Programme which aims...
OUTsurance to Sponsor Newstalk’s OTB Bulletins
The Bauer Media owned Newstalk and Off The Ball, have signed an 18-month partnership with OUTsurance, the South African insurer which entered the Irish...
Wolfgang Digital Wins Global Large Content Marketing Agency of the Year
Wolfgang Digital has scooped seven awards, including Global Large Content Marketing Agency of the Year, at the Global Content Awards.
The awards celebrate excellence in...
