Now Near Next – The Latest View from OOH
Colum Harmon, marketing director, PML Group with this week’s view from Out of Home.
Much cause for optimism in the world of Out of Home...
First Time Advertisers Get a Boost From Sky Media
Back in May at the height of the Covid19 lockdown, Sky Media launched a €250,000 AdSmart SME Support Scheme for businesses in Ireland. The...
First Batch of Irish CMOs Graduate from MII & Berkeley Digital...
Some of Ireland’s top marketers from companies like AIB, Bank of Ireland, Bord Bia, Pepsico, SSE, Fresh, Genesis, Core and Lindt have completed a...
Data Protection Commissioner Investigating 21 Big Tech Personal Data Cases
The office of Irish Data Protection Commissioner is currently pursuing 21 investigations against a number of tech companies and platforms in Ireland over how...
Exterion Media Research Highlights Growth in Non-Alcoholic Drink Consumption Amongst Urbanites
With the popularity of non-alcoholic drinks continuing to increase, new research from Exterion Media’s Work.Shop.Play research panel identifies a number of key consumer trends...
Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas
Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop...
Guinness Bounds the GAA and Dynamic Together
As the culmination of the All Ireland GAA Championship draws near, Guinness’s summer Digital Out of Home campaign to support its long-standing sponsorship also...
Just Eat Sponsors Popsessed Podcast
Virgin Media Solutions has announced that Just Eat, Ireland’s leading food ordering and delivery service, is to sponsor the hit pop culture podcast ‘Popsessed’...
Tourism Ireland Seeks Creative & Media Agencies for Global Pitch
In what is the single biggest advertising pitch for an Irish company, Tourism Ireland has put its global creative, media and digital account out...
ZenithOptimedia wins NewsBrands Planning Team of the Year Award
A team representing ZenithOptimedia has won the NewsBrands Ireland press planning competition.
Teams of young media planners, who have less than three years’ experience, took...
