New IRS+ Research Sheds New Light on Jackeens Vs Culchies Trope
New research from the independent media sales agency IRS+ casts a new light on some of the pre-conceived ideas about what Dubliners and people...
OOH Top for Prompting Spending on Key Occasions
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home.
As part of PML Group’s ongoing iQ research series,...
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Paddy Power Counts Down to Cheltenham with New Campaign & New...
With the Cheltenham Festival only a few weeks away, Paddy Power has launched its latest cross-platform campaign, a tongue-in-cheek nod to the great rivalry...
Hanway to Replace Ternsjo at Virgin Media
Virgin Media has announced that Tony Hanway has been appointed as CEO of its operations in Ireland, replacing Magnus Ternsjo who this week announced...
IN&M Research Shows the Power of Print Advertising
Independent News & Media has published key research findings from its new customer research strategy which highlights the effectiveness of print advertising and how...
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BelTel Campaign Focuses on Housing in New Ad by The Public...
The Public House explore Northern Ireland’s housing crisis in latest campaign for the Belfast Telegraph.
The Public House has launched the latest iteration of its...
BAI to Fund E5.2m Worth of TV and Radio Programming
The Broadcasting Authority of Ireland (BAI) has announced details of the latest round of funding under the Sound & Vision Scheme. A total of...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain.
Following a sharp decline in consumer confidence...
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Public House Helps BelTel Mark Good Friday Agreement with New Campaign
With the 25th anniversary of the Good Friday Agreement approaching next week, the Dublin-based agency The Public House has launched a new campaign for...
HB Launches Location and Weather Specific OOH Campaign
HB, Ireland’s leading ice-cream brand, has launched an out-of-home first on the Irish market with a new advertising campaign that features location-specific and weather-triggered...
