Six Irish agencies picked up awards at the annual IMC European Awards in Brussels with Guns or Knives, part of Rothco | Accenture Interactive winning the Grand Prix for its work with Samsung Ireland and the launch of the Samsung Note8 which transformed the Samuel Beckett Bridge into a “playable harp,” as part of a campaign called A Song for the City.
Guns or Knives picked up five awards for its Samsung campaign in addition to one award for work with the online travel booking website Click & Go.
According to Linda Nolan, Head of Marketing at Samsung Ireland: “The Galaxy Note8 was a stand-out flagship device for Samsung in 2017. Our tagline for the campaign was ‘Do Bigger Things’ and we needed our launch to reflect that in every way. ‘A Song for the City’ did just that. It was a new way for us to launch a device to the market in Ireland and we certainly stepped out of our comfort zone to do it. The end result was something that we were delighted to be a part of, it was very different and unique. At Samsung that is what we strive to do all the time.”
“It’s very satisfying getting this project recognised. There was a real leap of faith for our client getting the work from concept to the finished piece. The live performance felt effortless and easy, the reality was a huge amount of work and coordination happening in the background,” adds Adam Crane, Creative Director at Guns or Knives
It was also a good night for a number of other Irish agencies including Havas Dublin, which bagged three awards and InSight, which also walked away with three awards on the night. In addition, BBDO Shop picked up two awards for work with Mars Ireland and its Skittles Irish Summer campaign while Verve picked up an award for its Fantaaaahhh Halloween for client Coca-Cola. Publicis Dublin, meanwhile, won an award for its work with client VHI.
According to IMC Chairman, Ondrej Gottwald: “I am glad to say that this year’s quality of entries was extremely high! Beside the commercial campaigns, I’ve been always a proponent of campaigns with a positive social impact and to see these campaigns being recognised and rewarded by industry professionals is very satisfying. I would like to thank the jury for the excellent and professional voluntary work from them.”