Research Shows that Irish Brands Need to Entertain on Social Media
Irish brands that entertain followers on social media are most likely to engage Irish consumers, according to new research published by the social media...
Business Plus to Sponsor Business Journalist Category in Irish Journalism Awards
The DMG Media-owned Business Plus is to sponsor the Best Business Journalist Category in the 2023 Irish Journalism Awards.
The shortlist for the awards will...
IAPI Rolls Out New Cannes Grey Lions Award Initiative
IAPI and the Cannes Lions International Festival of Creativity have teamed up to launch the inaugural Cannes Grey Lions, a competition aimed at people...
Out Look: PhoneWatch Locks in OOH in Nationwide Campaign
James Byrne, marketing manager, PML Group with this week’s Out Look on Out of Home
PhoneWatch Locks in OOH in Nationwide Campaign
Life is unpredictable...don't...
IAPI Urges Companies to Weave their Brands into their Financial Strategy
Just under half (49%) of Irish consumers say advertising is either important or very important in influencing their decision when choosing between similar products...
Out Look: Tayto homes in on Christmas
As the festive season beckons, Tayto Crisps has launched a campaign that resonates with the spirit of Christmas - bringing a taste of home...
Aer Lingus Lands on Dynamic for September Sale Campaign
Aer Lingus is back on OOH with its annual September sale and is using the medium to encourage commuters and shoppers to take advantage...
Publicis Dublin Strengthens Senior Team With Key Appointments
Publicis Dublin has made a number of key appointments at the agency, including that of Nick Doring to the role of associate creative director...
Dublin City Council Rolls Out Recruitment Campaign for Fire Fighters
JWT Folk Launches Campaign for Dublin CityDublin City Council has launched a new recruitment campaign for firefighters in the capital.
The campaign, which was created...
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Publicis Dublin Delivers New SPAR Campaign to Promote Own Brand Offerings
Publicis Dublin has rolled out a new campaign for SPAR and EUROSPAR to promote the retailer’s own brand range of products.
The new campaign is...
