The Power of News Brands Takes Centre Stage at Engage Conference
Over 300 marketers, planners, strategists, journalists, and publishers attended the NewsBrands Engage virtual conference which took place earlier this week.
The event was presented by...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager PML Group, with this week’s view from OOH.
Footfall Follows as Retail Reopens
As the non-essential retail sector reopened on Monday, Dublin...
00:00:40
BBDO Dublin Rolls Out New Campaign for Avonmore Super Milk
BBDO Dublin has rolled out a new €1.4m above the line campaign for Avonmore Super Milk which is fortified with Vitamin D, an important...
Publicis Rolls Out Latest Instalment of Vhi Campaign
Vhi Healthcare has launched the latest instalment of its endearing brand story-telling campaign that features real customer stories.
This piece tells the story of Cristín...
SuperValu Promotes Inclusivity in New GAA Campaign
TBWADublin has rolled out a new campaign for SuperValu as part of the retailer’s sponsorship of the GAA and to highlight the importance of...
00:00:30
DAA Welcomes Passengers Back with New Campaign by Rothco
With international travel back on the cards for many Irish people this year, Dublin Airport Authority (daa) has launched a new campaign to promote...
OOH Summer – Making Things Happen
Colum Harmon, marketing director, PML Group with this week’s view from OOH.
Making Things Happen
80% of Dubliners and a whopping 93% of 16-24s have...
Opinion: First Party Data and GDPR
With third party cookies on the way out, marketers contemplating the use of first party data strategies will still need to keep data protection...
Winners of Inaugural Effie Awards Ireland 2021 Announced
A total of seven Gold, 12 Silver and 12 Bronze Effies were awarded across 22 categories at the inaugural Effie Awards Ireland 2021 which...
Opinion: Redefining Content Strategy For Influencer Marketing
With investment in influencer marketing on the increase, Cathy Heeley, International Media Analytics Lead, Nielsen and Lisa McNulty, Managing Director, Nielsen Media Ireland look...
