Opinion: Embracing the Hatch Mentality
Colin Hart, Creative Director at The Public House writes about how an increased focus on creativity is the currency to deal with uncertainty.
Unprecedented times,...
Jane McDaid, Luke Reaper & Mick McCaffrey to Join Next Advertising...
Luke Reaper, managing director of B&A, Jane McDaid, founder of Thinkhouse and Mick McCaffrey, head of news and sport, Virgin Media Television are guests...
Adtower Digital Sees Major Uplift in Audience Levels
As more and more brands start to reboot their advertising campaigns, particularly on OOH channels, Adtower Digital Media has seen a substantial increase in...
Irish Times Big Night In Pulls in the Audiences During Lockdown
Over 800 Irish Times subscribers have tuned in to the popular weekly Irish Times Saturday Night In which is sponsored by the premium chocolate...
Virgin Media’s Gavan Reilly Tops List of Most Influential Journalists on...
Virgin Media’s political correspondent Gavan Reilly has taken the number 1 spot in the latest #murraytweetindex, which ranks the most influential Irish journalists on...
Now, Near, Next – The Latest View from OOH
As the country looks forward to the next phase of lockdown restrictions being lifted, James Byrne, marketing manager PML Group, with this week’s view...
Newspaper Content Down by 34% Due to Covid-19 Crisis
With the Covid-19 pandemic continuing to wreak havoc on the indigenous media industry, the Dublin-based media intelligence company Truehawk Media has recorded a 34%...
Opinion: Why Marketers Need to Re-Evaluate the Customer Journey
What marketers once knew about our consumers and how to do business with them, no longer holds true or, at the very least,...
Safefood Raises the Heat in new Dynamic DOOH Campaign
With the OOH industry slowly springing back into to life, Safefood is gearing up for the surge in bank holiday barbeques with a dynamically...
Shock, Horror! Agency Still has a Social & Content Team
In the first of a series of articles for Adworld.ie, Andrew Murray, Director of Social Media & Content, TBWADublin argues that brands are missing...
