IAB MoVi 2018 to Explore How to Reach the Digital Consumer
Reaching the Digital Consumer is the topic of the next IAB MoVi conference which takes place in the Guinness Storehouse on October 25th.
With less...
Boys+ Girls Strengthen Account Management Team
Creative agency Boys + Girls has continued to strengthen its offering with the appointment of a number of new senior hires, including that of...
Atomic DNA Appoints Sarah McDonough as Director
Atomic DNA, the employer brand arm of Dublin-based consultancy Atomic, has appointed Sarah McDonough to the role of director. She will be responsible for...
Three Launches “First Data” Dating Series Online
Three Ireland has launched a mini-web dating series that highlights the mobile phone company’s “All You Can Eat Data” plan.
The mini-series was created by...
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Ad of the Week: Belief Is Everywhere
Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere’. The integrated campaign- led by a 60-second TVC directed...
Core Launches New National Sponsorship Index to Track Effectiveness
Core, Ireland’s largest marketing communications company, has launched a new National Sponsorship Index (NSI) which provides a benchmark for sponsorship effectiveness.
According to Core, the...
Irish Studio Ramps up Expansion Plans with New Appointments
Irish Studio, the company which bought a number of Norah’ Casey’s Harmonia titles towards the end of 2017, has made a number of key...
Verve Launches New Series of Podcasts for Marketers
The Dublin-based marketing, experiential and live events agency Verve has launched a new series of podcasts that will explore the worlds of marketing, creativity,...
Dynamic Campaign Scores Big for Cadbury
Cadbury has marked its sponsorship of the Premier League with its first ever Dynamic OOH campaign in Ireland.
By combining classic and digital OOH formats,...
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IAPI Creative Heroes: Fiona Sweeney, Kerry Foods
The second instalment of the IAPI Creative Heroes series, which focuses on clients that have produced exceptional work sees Fiona Sweeney of Kerry Foods...
