Home News Virgin Media’s ‘Backing Business’ is Back With €100,000 Programme to Support Munster...

Virgin Media’s ‘Backing Business’ is Back With €100,000 Programme to Support Munster Businesses

Pictured: Mags Brennan, Permanent TSB

Virgin Media’s successful ‘Backing Business’ initiative has teamed up with Permanent TSB, Digital Business Ireland (DBI), Milk Bottle Labs and Munster Local Enterprise Offices for a €100,000 programme to select and support five businesses across the Munster region with bespoke digital transformation packages.

The initiative is targeted at SMEs and any business can enter. The aim of the campaign is to help small businesses benefit from new online consumer spending patterns with support from industry experts to help raise their ecommerce offering to the next level.
Five successful applicants will take part in a full digital transformation to build their online trading platform and help elevate their ecommerce offering so they can compete on a global stage.

The five selected businesses will get a share of the overall €100,000 in support and will also benefit hugely from the expertise and insights of each of the Virgin Media ‘Backing Business’ partners. This includes one year of free fibre business broadband with Virgin Media Business, an online Shopify Store built by Milk Bottle Labs and business development support and full membership of Digital Business Ireland’s extensive network. They will also receive mentoring in digital marketing from their Local Enterprise Office and the overall initiative is supported with programme funding from Permanent TSB.

According to Aidan Darcy, director of Virgin Media Business: “Continuing on from the fantastic success of last year’s #BackingBusiness campaign, we’re excited to partner with Permanent TSB, Milk Bottle Labs, Digital Business Ireland and the Local Enterprise Offices across Munster to boost the fantastic SME businesses in the region. This new campaign will support five businesses in their digital transformation and help future proof their business for 2021 and beyond.”

Mags Brennan, head of business banking at Permanent TSB adds: “Our brand revolves around community. Our 76 branches in communities nationwide, including 25 in Munster, provide an invaluable lifeline to so many small businesses, never more so than during Covid-19. We are committed to helping small business transform digitally, and operate more efficiently and effectively, in the ever-changing business market in Ireland. We are proud to be part of this initiative helping to elevate digital enterprise and support growth in local communities.”

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