Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group, with this week’s take from the world of Out of Home.
Summer Out, School In
It was a busy...
Business Leaders Stress the Importance of Branding During IAPI & IoD...
Over 700 industry leaders tuned into a live online seminar, Branding – Vital for Ireland’s Economic Recovery, which was jointly hosted by The Institute...
Virgin Media Rolls National Out Speed-Obsessed Campaign
Virgin Media has launched a major cross platform campaign to promote its new 1Gig broadband offering with Brian Cox, aka Logan Roy from Succession,...
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Boys + Girls Rolls Out New Global Sponsorship Platform for Chelsea...
Boys+Girls has rolled out a new ground-breaking international sponsorship campaign for the English Premiership club Chelsea as part of its work with the UK...
Facebook Wins the Social Media Battle During Lockdown According to B&A...
Facebook was the undisputed social media platform of choice for Irish people during lockdown according to new research from B&A.
In its latest Techscape research,...
Now Near Next – The Latest View from OOH
Niamh Manning, marketing executive, PML Group, with this week’s take from the world of Out of Home.
Flex and Adapt
This week saw the...
Launch of Covid-19 Tracker App Tops Core’s Cultural Index for July
The launch of the HSE’s Covid-19 tracker app was the most significant news story during the month of July, according to the lasts Core...
Legacy Urges Dubs to Ease Back into the Capital With New...
Legacy Communications has rolled out a new public awareness campaign to encourage Dubliners to “ease their way” back into the capital as lockdown restrictions...
Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of webinars featuring some well-known and high-profile marketing...
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The Great Reset Issues “The Most Important Creative Brief the Industry...
The Great Reset, the global initiative created by The Purpose Disruptors and supported by a number of Irish agencies, media owners and market research...
