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Mirror Media to Rebrand as Reach in Ireland

Reach Donates to Health Services as Part of Staff Wellbeing Initiative

At a time of social distancing and working from home, Reach staff in the Republic of Ireland and Northern Ireland came together to “virtually”...

Bank of Ireland Talks Location in Dynamic Mortgages Campaign

Bank of Ireland has launched a new nationwide Out of Home (OOH) campaign encompassing both classic and digital OOH formats. The campaign integrates the power...

OOH Advertising Back in Line with Industry Norms Says Exterion Media

The number of people seeing OOH advertising at present is in line with industry norms, according to the latest WorkShopPlay survey which is carried...

TAM Ireland Research Shows Comfortable is the New Normal

In the third of its tracker surveys – Reopening Ireland: Phase 3- research by TAM Ireland shows that the number of people who are...

Vodafone Ireland Sparks Curiosity with New Campaign from Grey London

Vodafone Ireland has rolled out a new campaign to highlight its Vodafone Unlimited Network which covers its broadband and mobile phone offering. Created by Grey...

INM Sets Up New Digital Innovation Team to Deliver Growth

Independent News and Media (INM) has set up a new digital innovation team to harness the potential of its ad tech, video production, digital...

Thinkhouse Uses Instagram for New AR/VR Game for Goodfella’s Pizza

THINKHOUSE as rolled out a new Instagram-focused game for the Birdseye-owned Goodfellas Pizza using a combination of augmented and virtual reality technology. The Goodfella’s Pizza...

Rothco Rolls Out Seventh Series of The Toughest for AIB

The seventh series of AIB’s popular GAA documentary platform The Toughest has been launched. With lockdown restrictions applying to the sporting world over the...

Now, Near, Next – The Latest View from OOH

James Byrne, marketing manager, PML Group with this week’s view from OOH. Future-Facing OOH continues to Evolve This week saw the evolution of Out of Home’s...

Reach Boosts Irish Footprint With Acquisition of Irish Daily Star

Reach, the publisher of the Irish Daily Mirror, the Sunday Mirror as well as RSVP magazine and the webisites DublinLive.ie and CorkBeo.ie has agreed...

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