Virgin Media Solutions has partnered with bonkers.ie as the official sponsor of all new ‘Lodging with Lucy’ which starts on Monday, September 28 on Virgin Media One.
The deal includes bespoke sponsorship stings created by Red Hot Creative, Virgin Media Television’s in-house creative agency that will air around the show. Promos for the show will also carry the sponsorship across all Virgin Media Television platforms, including broadcast and digital. The programme will also be available to watch on catch-up on the Virgin Media Player with thanks to bonkers.ie.
bonkers.ie is Ireland’s largest comparison and switching service. It lets consumers easily compare prices and features across a range of energy, broadband, banking and insurance providers in just minutes and then switch to save hundreds on their bills.
According to Sorcha Brady, brand partnerships manager, Virgin Media Solutions: “We are delighted to have our client bonkers.ie, become the official sponsor of Lodging with Lucy. This is a new format for Lucy with an exciting line up in store for our Virgin Media Television viewers. It really is a great new television property for bonkers.ie to align themselves with and a good platform to deliver their messaging. The sponsorship will also see a suite of bespoke stings created by our in house creative agency Red Hot Creative. We look forward to our first air date of the 28th September!”
David Kerr, Founder and CEO of bonkers.ie adds: “This is our first foray into TV sponsorship and it comes at a time when our services have never been more in demand. Lodging with Lucy is a key fit for our brand and we’re excited to sponsor what’s sure to be a great new take on a very popular show. Given recent events more and more of us are working or studying from home, which means being on the cheapest energy deal or the fastest broadband connection is more important than ever for households in Ireland, which is where bonkers.ie can help. Earlier this year we also celebrated our 10th anniversary and our mission back then, as it is now, has always been to help consumers take advantage of the best prices and services on offer from suppliers in Ireland. So we’re delighted to be sponsoring Lodging with Lucy to help amplify our message and help consumers put some money back into their pocket.”
In episode one of ‘Lodging with Lucy’ she welcomes football legend Paul McGrath into her guest house. Chatting about his childhood memories, his beloved mother Betty, Jack Charlton and his own pride in wearing the Irish jersey, Paul and Lucy even get a game of table tennis in.