Book Review: Marketing is in Trouble by Colin Gordon
Gary Brown takes a deep dive into Colin Gordon’s new book on the perilous state of marketing at the moment.
This is a fine piece...
ICAD Begins Countdown to December’s ‘The Best of Us’ Creative Showcase
This week the Institute of Creative Advertising and Design (ICAD), will be lighting up the streets with an advertising campaign to promote the power...
Optimism Makes a Welcome Return in Latest Core Research
The decline in the number of daily Covid-19 cases, the election of Joe Biden as the next president of the USA and news of...
Digital Audio Listenership Continues to Surge According to Research
New research carried out by Red C for IAB Ireland’s Digital Audio Council shows that 2.53m Irish adults (71%) listen to digital audio in...
Huawei Launches Ireland’s Biggest TikTok Campaign for P Smart Phone
With Tik Tok now offering an attractive alternative for Irish advertisers, Huawei Ireland has launched a new campaign to promote the Huawei P Smart...
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Publicis Dublin Introduces the End of Career Guidance Counsellor in Standard...
Publicis Dublin has launched a new campaign for the life and pensions company Standard Life. The new campaign draws a comparison with the advice...
Four IAPI Board Positions Up for Grabs as Election Looms
Five nominations have been received by IAPI for four vacancies to its board as Charlotte Barker, Mark Nutley, John Mathews and Gemma GIlmore...
Rothco Retains Dublin Bus Account Following Pitch
Rothco, part of Accenture Interactive, has retained the Dublin Bus creative account after a competitive pitch that involved five agencies, including Publicis Dublin, Connelly...
RTÉ Gives GAA Minors a Major Boost
With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of...
Packed.House Announced as Official Media and Production Partner for Movember
Packed.House, the Irish media and production company has been appointed as the official media and production partner for the Movember campaign in Ireland this...
