Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19
The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid and significant changes in behaviour when people...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group with this week’s view from OOH.
Open for Business
It was a big week for Ireland with the lifting of...
Adland’s Christmas Crackers: Guinness and The Home of the Black Stuff
It’s one of the most enduring Irish Christmas ads ever. Now, 17 years since it was first broadcast, David O’Sullivan talks to Mal Stevenson,...
Adland’s Christmas Crackers: Barry’s Tea “Christmas Train Set”
Next Monday, December 7, Barry’s Tea’s iconic Christmas radio ad, ‘Christmas Train Set’ airs for the 25th Christmas in a row - making it...
As Vaccine Hopes Rise, Consumer Sentiment Softens in Latest B&A Research
This latest wave of the B&A Consumer Confidence Barometer was conducted from 15th - 28th October and consumer confidence stood at –71, which is a slight...
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Elverys Taps The Indie List for New Christmas Campaign
The first big creative campaign created by members of The Indie List has been launched by the sports retailer Elvery’s. Called Jack’s Letter, the...
Did Core’s Predictions for 2020 Come Through?
At the start of year, Core Research published its Predict 2020 report which examined the hopes and fears of 1,000 people across the country....
Cinemas Reopen to Movie Goers and Advertisers
It’s been a long time coming but advertising recommences in cinemas from today as movies return to the big screen right across the Republic...
The Marketing Society @50: The 1980s with John Fanning & Roger...
Continuing our weekly series of interviews with the people who have helped shape the Irish marketing landscape over the last 50 years, as part...
Dr Oetker Rolls Out New Campaign Targeting Budding Bakers
Connector by Granite, has launched a new campaign for Dr Oetker called Budding Bakers which is aimed at bakers of all levels.
The campaign features...
