Continuing our weekly series of interviews with the people who have helped shape the Irish marketing landscape over the last 50 years, as part of the Marketing Society’s 50th anniversary, this week we focus on the 1980s and two well-known marketers, John Fanning and Roger Jupp.
John Fanning was the Managing Director of McConnell’s Advertising 1980–1999, and Chairman 2000-2005. John now lectures in Branding and Marketing Communications at the Smurfit Business School and published ‘The Importance of Being Branded: An Irish Perspective’ (Liffey Press) in 2006. In addition, he writes regular articles on branding and marketing communications in Irish Marketing Review, Marketing Magazine and the Irish Times and is the Chairman of Bord Bia’s Brand Forum.
Roger Jupp spent most of his career as Managing Director of Lansdowne Market Research, which is now Kantar Ireland. He specialised in opinion polling, customer satisfaction and financial research but also worked on significant international projects, like the EU’s Eurobarometer. He was Chairman of the Marketing Institute of Ireland, Vice-Chairman of the Marketing Society, a long-term ESOMAR representative for Ireland and Chairman of AIMRO.