The first big creative campaign created by members of The Indie List has been launched by the sports retailer Elvery’s. Called Jack’s Letter, the Christmas campaign tells the story of a nine year-old boy called Jack who has missed out on a lot of sport this year due to lockdown restrictions. In his letter to Santa, he remains determined that 2021 will be a better year for him.
The ad was created by Bren O’Flaherty and Rubberduck after Elverys approached The Indie List in September. Set up by Úna Herlihy and Peter McPartlin, The Indie List is a talent-management platform that introduces businesses with a specific problem or need to the best of independent talent in the communications and e-commerce sector.
Having settled on Rubberduck and O’Flaherty, Elverys asked them for a TV ad that was Christmassy, had the feel-good factor and if possible feature brand ambassadors and their exclusive product line.
Brought together by the Indie List
Creative: Brendan O’Flaherty
Client: Intersport Elverys
Production company: Rubberduck
Directors: Ben Colwell & Conor Ryan
Producer: Jenni Barry Duke
DOP: Miguel Angel
Production Designer: Ellie Lowney
Colour: Moving Picture Company
Colourist: Peter Oppersdorff