Home Campaigns Dr Oetker Rolls Out New Campaign Targeting Budding Bakers

Dr Oetker Rolls Out New Campaign Targeting Budding Bakers


Connector by Granite, has launched a new campaign for Dr Oetker called Budding Bakers which is aimed at bakers of all levels.

The campaign features Dr Oetker brand ambassador Louise Lennox, a leading chef, food writer and broadcaster, and will run through the first week of December on the brand’s social channels.

With the help of Lennox, three Irish influencers will try their hands at three different recipes and their skillset will range from complete beginner to semi-skilled while the aim of the campaign is to show how baking doesn’t need to be about perfection, but simply about having fun and trying your best in the kitchen.

According to Aisling McDonagh, brand manager, Dr Oetker Ireland: “We’re thrilled to launch this campaign, especially in the run-up to the Christmas break, where people have more time to test their skills in the kitchen and the timing couldn’t be more perfect! We’re lucky to have someone on board like Louise Lennox who’s a great wealth of information and adds so much value to the brand.”

Mei Ling Tong, account director and campaign lead at Connector by Granite adds: “We are super excited to be launching this campaign with long-time client, Dr Oetker. One of our core strengths is creating impactful content and messages through truly resonant influencers and we believe we’ve really hit the nail on the head with our selection.”


Client: Dr Oetker Baking Ireland

Agency: Connector by Granite

Talent: The Collaborations Agency

Team: Aisling McDonagh, Brand Manager, Dr Oetker Ireland

Mei Ling Tong, Account Director, Connector by Granite

Jessica Da Silva Oliveira, Art Director, Connector by Granite

Luciano Jacob, Creative Lead, Connector by Granite

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