All Out Summer
People are ready to embrace experiences. Sophie Hamilton, marketing executive PML Group with part two of All Out Summer research.
Summer 2022 brings with it...
Onside Research Highlights Decline in Optimism Among Sports Sponsors
With inflation impacting on both consumer and business sentiment, the sports sponsorship industry is witnessing a decline in the levels of optimism witnessed in...
BBDO Dublin Appoints Jess Derby as Head of Content & Production
BBDO Dublin has appointed Jess Derby as its new head of content and production. She joins the Sandymount-based agency from Rothco, part Accenture Song...
IAB Ireland Published Brand Safety Guide for Advertisers
IAB Ireland has published a new Guide to Brand Safety which is aimed at helping brands make informed decisions when it comes to brand...
McDonald’s Rolls Out Nationwide Experiential Coffee Campaign
As part of a new experiential-led campaign created by Honey+Buzz, Source Out of Home and Mediaworks, McDonald’s is offering free coffee at locations up...
Guinness Chases the Sun in New Summer Campaign
The Diageo-owned Guinness has launched a new campaign with a nod to the typical Irish Summer TV.
Created by Abbott Mead Vickers BBDO in London,...
Sarah O’Connor Appointed Deputy CEO of Wilson Hartnell
Sarah O’Connor has been appointed as deputy chief executive of Wilson Hartnell, part of the Ogilvy & Mather group in Ireland.
O’Connor joined Wilson Hartnell...
00:00:10
Britvic Rolls Out New Campaign for Club Loaded
The Dublin-based creative consultancy, A+ and production company Vibrant Films have rolled out a new campaign for Club Loaded, the new energy drink called from...
Coca-Cola Partners With MediaCom for Coke Studio Campaign
MediaCom Ireland has partnered with Coca-Cola and Talon Ireland to launch a campaign to promote Coca-Cola’s Coke Studio music platform.
The campaign centres around Coca-Cola’s...
00:00:30
A Proper Day Out for Folk Wunderman Thompson and Horse Racing...
Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign called ‘A Proper Day Out’, which repositions the sport...
