TBWA & Ornua Launch ‘Bite Into Bold’ for Pilgrims Choice in...
TBWAIreland has rolled out a new campaign for the Ornua-owned Pilgrims Choice cheese brand in the UK called “Bite into Bold.”
The campaign positions the...
RTÉ Targets Over €600,000 from Late Late Toy Show Ad Packages
RTÉ is seeking to generate a minimum of €500,000 in advertising and sponsorship revenue from this year’s Late Late Toy Show, with a limited...
jump! Appoints Lee Geraghty as Chief Growth Officer to Lead Global...
Dublin-based innovation agency jump! has appointed Lee Geraghty as its new Chief Growth Officer as it looks to accelerate international growth and strengthen its...
Tesco Media & Insight Platform Unveils Innovative Retail Campaigns for Pepsi...
Tesco Media & Insight Platform, powered by dunnhumby Ireland, has rolled out two high-profile campaigns in recent weeks that highlight new opportunities for brand...
Out Look: Oatly goes for the coffee cup
Rather than keep that story in the fine print, the brand has brought it out into the open in the most public medium available - turning a taste-test result into a citywide talking point.
The Irish Marketing Podcast Returns With Effie Insights and Agency Hacks
he second episode of The Irish Marketing Podcast has just dropped on all main platforms.
Brought to you by Adworld.ie and Tin Pot Productions, the...
Opinion: How to Supercharge Your Programmatic OOH Campaigns With 1st Party...
Programmatic OOH gives brands and advertisers the agility to act fast, optimise, and make every impression count. As the industry heads into the all-important...
00:02:13
Foxes Bow Irish Whiskey Partners with LAUDHAUS to Launch Sonic Identity
Foxes Bow Irish Whiskey has unveiled a new sonic identity created by LAUDHAUS, Ireland’s first dedicated sonic branding agency, in a move designed to...
Hyphen, Puffr Fish and Digital Impact Team Up on New Brand...
Fyffes has launched a new multi-year strategic brand platform, developed by a bespoke agency collective formed by strategy agency Hyphen, creative studio Puffr Fish,...
Londis Invests €1m in New ‘Rathbar’ Campaign Celebrating Local Communities
The BWG-owned retail chain Londis has launched a major new €1m marketing, advertising and social media campaign, “Londis Rathbar,” which highlights the brand’s deep...
