Reach Rolls Out Three New Newsletters for Readers
With newsletters now a key part of many news brands’ armoury, Reach Ireland has launched three new newsletters to better serve Irish audiences who...
Verve Appoints Mike Kettles as Group Creative Director
Experiential agency Verve, has appointed Mike Kettles as its new Group Creative Director.
Kettles steps into the role as John O’Shaughnessy, who has led Verve’s...
Viv Maher Recognised as Marketing & Digital Recruitment Thought Leader 2025
Viv Maher, the founder and CEO of ThinkDifferently.ie, has received the Business All-Star Thought Leader Marketing & Digital Recruitment 2025 accreditation from the All-Ireland...
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Mick McCarthy Seeks Redemption in New Heineken 0.0 Ad
Heineken 0.0 has unveiled a new promotional campaign fronted by Irish football legend Mick McCarthy, offering fans a complimentary pint of the non-alcoholic beer...
Vodafone Ireland Signs On as RTÉ Sponsor for Women’s Rugby World...
RTÉ Commercial has announced Vodafone Ireland as the official broadcast sponsor of the Women’s Rugby World Cup 2025 on RTÉ.
The tournament, which takes place...
Brands’ Masterplan connects with 160,000 fans at Oasis’ Croke Park gigs
Oasis’ two sold-out Croke Park gigs pulled in more than 160,000 fans over the weekend, creating the kind of cultural moment that brands were quick to amplify through Out of Home.
IAPI Announce Round 2 Jury for Effie Awards Ireland 2025
With the countdown to the 2025 Effie Awards Ireland well underway, IAPI has announced details of its judging panel for Round 2 of the...
Out Look: Batchelors Transforms the Streets as well as Favourite...
Locations in proximity to supermarkets help to drive top of mind purchase consideration in the build up to the key back to school period.
Opinion: The Flanderization of Weird Ads
Marketers and their agencies should avoid shoehorning weirdness into their campaigns simply because it might have worked in the past, writes Harry Hughes.
Weirdness is...
Havas Dublin Hires Niamh McDermott as Client Service Director
Niamh McDermott has been appointed as client services director with Havas Dublin.
McDermott began her career at Bloom where she spent six years in client...
