The Big Deal and Redemption Head up VMTV’s Autumn Schedule
Fresh from its ratings success with Love Island, it was the turn of Virgin Media Television (VMTV) this week to reveal its much anticipated...
Cautious Optimism Evident in Latest Core Consumer Mindset Report
As Ireland’s vaccine rollout continues apace, just 37% of people are concerned about Covid 19 according to the latest Consumer Mindset Report published by...
OOH Summer – Connecting Offline and Online
James Byrne, marketing manager, PML Group with this week’s view from OOH.
Connecting offline and online
Out of Home media drives consumer activity in the real...
Huskies Serves Up New Campaign for Apache Pizza
In the Company of Huskies has rolled out a new campaign for Apache Pizza as part of a brand repositioning.
The new ‘We Love Extra’...
ASAI Upholds 16 Complaints Against Advertisers in Latest Bulletin
Ads for Lidl, Hertz, Waterford City & County Council, Pure Pharmacy and Linenbundle were amongst 16 advertisements which were found to be in breach...
Former Taoiseach Enda Kenny Joins Board of Heneghan Strategic Communications
Enda Kenny, the former Taoiseach has joined the board of Heneghan Strategic Communications as a non-executive director, effective from September 2021.
Headed up by Nigel...
White Claw Creative Moves to VCCP London
The hard seltzer brand White Claw, which is owned by Mark Anthony Brands has moved its creative account from Rothco, part of Accenture Interactive...
New Crime Dramas Head Up RTÉ’s Autumn Schedule
For the second year in a row, the launch of RTÉ’s autumn schedule was missing the usual fanfare and ceremony as it went online...
The Big Read: Inside Accenture Interactive Ireland
There are now over 180 people working for Rothco and Accenture Interactive across a wide range of marketing and advertising disciplines. In the first...
Irish CMOs Remain Optimistic in the Face of Major Changes
Irish marketers remain optimistic about their organisations’ futures despite unprecedented change and challenges over the recent past according to a new report from Salesforce.
According...
