The Irish Times Becomes Official Media Partner of Leinster Rugby
The Irish Times has teamed up with Leinster Rugby four a four year partnership that will see the publisher become the official media partner...
Kelly Leaves Zenith After 16 Years to Head Up New Agency
Declan Kelly, the deputy MD of Zenith is leaving the Core-run agency to head up a new digital marketing agency in Ireland called MWI....
IAPI Partners with IoD for Third Leadership Event
Following the success of the last two tie-ups with the Institute of Directors, IAPI has once again teamed up with the business organisation to...
Opinion: TikTok TikTok: Time for New Ways of Consumer Engagement
TikTok has unquestionably been the social media success of lockdown. Now that it has gone mainstream, Aoife Marron looks at how brands can successfully...
Virgin Media Research Shows Consumers Will Continue to Answer Ireland’s Call
Irish consumers have strongly indicated they will continue to consciously support local shops and businesses both in person and online when the pandemic is...
Why Out of Home Advertising Needs a Re-think
Geoff Lyons, CEO PML Group, with this week’s view from OOH
Following the most challenging twelve months for Out of Home (OOH) media, the growing...
Sky Media Reintroduces Business Support Scheme for New Advertisers
Sky Media has brought back it popular Business Support Scheme which it introduced last year to help businesses access free TV advertising on its...
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Core Launches New Aviva Campaign & Brand Positioning
Core, in collaboration with Zenith, has rolled out a new campaign and brand positioning for the insurance company Aviva.
“It takes Aviva” is the new...
Folk Wunderman Thompson Cooks Up New Meaty Campaign for safefood
With the summer barbecue season well underway, safefood and Folk Wunderman Thompson have launched a new creative campaign inform and educate consumers about the...
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DAA Welcomes Passengers Back with New Campaign by Rothco
With international travel back on the cards for many Irish people this year, Dublin Airport Authority (daa) has launched a new campaign to promote...
