Linear TV Advertising Captures Largest Share of TV Attention According to...
New research into people’s attention levels while watching TV shows that linear TV captures the largest share of attention across all platforms.
The results...
Alternatives/MII Salary Survey Reveal Top CMO Salary Can Reach €180,000 a...
The latest Salary Survey carried out by recruitment company Alternatives in association with the Marketing Institute of Ireland (MII) estimates that the annual salary...
Out Look: 2023 Smashes Record for Public Transport Journeys
Out of Home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services.
First Judges Join the Panel for Media Awards 2024
The first round of judges for the Media Awards 2024 has been announced. Joining the panel of judges will be Garret O’Beirne, Public Affairs...
AIMRO Kicks Off 30th Anniversary Celebrations with Seminar in RHA Gallery
The Association Of Irish Market Research Organisations (AIMRO) is kicking off its 30th anniversary with a breakfast seminar in the RHA Gallery on Ely...
AIB’s Tom Kinsella to Chair Effie Awards Ireland Jury for 2024
IAPI has announced that Tom Kinsella, managing director of AIB Homes and former CMO with the bank, is to take on the role of...
00:00:30
Publicis Dublin Delivers New SPAR Campaign to Promote Own Brand Offerings
Publicis Dublin has rolled out a new campaign for SPAR and EUROSPAR to promote the retailer’s own brand range of products.
The new campaign is...
Irish Life Partners With Global & Zenith to Create Branded Segment...
Irish Life Health has partnered with Zenith, part of Core and media and entertainment group Global to create a branded segment on the popular...
Virgin Media Television Bags 123.ie as Sponsor of The Six O’Clock...
Virgin Media Television has secured the RSA-owned insurance brand 123.ie as the new sponsor of The Six O’Clock Show in a deal that was...
As 2024 Begins Consumer Confidence Remains Cautious According to Ipsos B&A...
Despite lower inflation over the past two months, consumers remain cautious about what lies ahead, according to the latest Ipsos B&A Consumer Confidence Barometer.
This...
