Consumer Confidence Remains Under Pressure in Ipsos B&A Barometer
Consumer confidence remains stagnant and in negative territory, despite a further easing in inflation, according to the latest Consumer Confidence Barometer from Ipsos B&A.
This...
RED C Appoints Sarah Hargaden as Qualitative Director
RED C has appointed Sarah Hargaden as its new qualitative director. Prior to joining RED C, she worked as head of the qualitative practice...
The Brill Building Triumphs at APMC Star Awards 2024
The Brill Building was the big winner at the annual APMC Star Awards which were held in Dublin on Thursday, April 18. The agency...
Opinion: The Next Chapter in the Brand Sustainability Book
While issues like housing, the economy and the cost of living may have overshadowed environmental challenges over the last 12 months, they haven’t gone...
Out Look: OOH is ‘most sustainable ad platform’
Not only does OOH provide a platform for brands to promote green initiatives, but it also allows them to execute more environmentally friendly campaigns.
The Indie List Introduces Artificial Intelligence to Offering
With artificial intelligence playing an increasing role in the marketing and advertising mix, The Indie List, Ireland's leading platform for freelance marketing talent, has...
Opinion: Let Me Entertain You
In the first of a series of columns for Adworld, Dave Tallon looks at some of the lessons we can take on how to...
Casillero Del Diablo Forges Partnership With Sky Cinema
The Chilean wine brand Casillero Del Diablo has partnered with Sky to sponsor the broadcaster’s Sky Cinema on the Sky On Demand platform in...
Heineken Drop Kicks New Trainer Collaboration With Simon Zebo & Barbara...
To mark is sponsorship of rugby’s Investec Champions Cup, Heineken 0.0 has teamed up with Munster’s Simon Zebo and Barbara Bennett, a rising star...
Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums?...
