The Public House Makes Christmas More Inclusive With Activation for Bread...
Creative agency The Public House has teamed up with one of Dublin’s most popular bakeries, Bread 41 to raise funds for Reach Ireland and...
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame,...
Virgin Media to Sponsor FAI’s Esports Tournaments
With the popularity of esports continuing to grow in Ireland, Virgin Media is to sponsor the Football Association of Ireland’s Esports programme, including the...
Opinion: The A to Z of Becoming a B Corp
Having been accredited with B Corp status in October 2023, Jane McDaid, founder of THINKHOUSE outlines an A-Z of what it takes to become...
Consumer Confidence Improves But Caution Remains According to Ipsos B&A Research
With the all-important Christmas season already upon us, consumer confidence has picked up a little, according to the latest Ipsos B&A Consumer Confidence Barometer...
Out Look: Tayto homes in on Christmas
As the festive season beckons, Tayto Crisps has launched a campaign that resonates with the spirit of Christmas - bringing a taste of home...
Shenda Loughnane Appointed as Global Brand President of dentsu X
Shenda Loughnane has been appointed as the new global brand president of dentsu X. In her new role she will Loughnane will will represent...
Ipsos B&A WIns Grand Prix at Research Excellence Awards
Ipsos B&A was the big winner at the 15th annual Research Excellence Awards 2023 which are organised by the Marketing Society. The market research firm...
IBI Calls on Government to Make Urgent Decisions About Public Service...
With the future funding mechanisms needs of public service broadcasting and RTÉ in particular, yet to be decided, politicians of all parties have been...
Agencies Expect a Better Performance in 2024 According to IAPI Census
IAPI members are predicting an increase in profit margins and revenues this year according to the latest Census published by the industry representative group.
Looking...
