Opinion: OOH Strategies for Year-Long Narratives
With more and more people embracing year-round resolutions- as opposed to New Year resolutions- OOH has become a powerful tool in the marketing armoury...
Droga5 Dublin Rolls Out New Brand Campaign for Denny
Droga5 Dublin, part of Accenture Song, has launched a new campaign for the food brand Denny.
Following on from the success of the 2023 TV-led...
IAPI Launches Effie Awards Ireland 2024
IAPI kicked off the countdown to Effie Awards Ireland 2024 with an official launch event in the RDS this week.
Set to take place in...
Consumer Confidence Picks Up in Latest Ipsos B&A Barometer
As inflation continues to fall, consumer sentiment has improved according to the latest Ipsos B&A barometer.
This wave of the Ipsos B&A Consumer Confidence Barometer...
Radiocentre Ireland Launches Solution for Testing Audio Effectiveness
Radiocentre Ireland has partnered with the UK-research company System1 to bring creative audio effectiveness testing to the Irish market.
“The recently published research from System1...
Opinion: Inflation Decrease Poses Challenges for Brands
Guy Perrem, Business Director with Core Research looks at some of the findings from its latest Mindset report which unearths some interesting discrepancies that...
ICAD Appoints New Leadership Team
The Institute of Creative Advertising and Design (ICAD) has appointed Kasia Oźmin as its new president, while Sarah Chadwick has been appointed as vice...
TU Dublin & IAPI Announce Industry Speakers for the PG Dip...
IAPI and TU Dublin have announced details of the Postgraduate Diploma (PG Dip) in Creative Commercial Communications for 2024/25.
The PG Dip has been developed...
Artificial Intelligence Takes Centre Stage at IAPI Event
The transformative power of artificial intelligence was the hot topic up for discussion at a gathering of over 300 advertising and marketing industry professionals...
PTSB Backs Olympic Hopefuls in New Campaign from Publicis Dublin
With both the Olympic and Paralympic Games taking place this year, Publicis Dublin has rolled out a new campaign for PTSB to mark the...
