IMJ Features
The Secret Sauce
An effective use of ‘Big Data’ is an important part of many digital marketing campaigns but big ideas and creativity are the secret sauce...
Marketers Beware
The latest edition of the Code of Standards for Advertising and Marketing Communications in Ireland introduced a number of new standards covering a number...
Empowering Your Staff
Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...
How Content is Consumed Online
Stephen Foskin looks at the changes in how content is consumed online and the challenges this presents for advertisers.
There has been considerable evolution in...
The Changing Face of the Irish Consumer
Change is the essence of the advertising industry but sometimes we tend to forget to focus on the more important changes particularly when it...
Winning Hearts and Minds
Cause marketing has been around for a long time but with no media or production budgets, it can be a big ask for anyone...
Best Practice VoC Customer Learnings
Voice of the Customer research programmes, if managed and set up correctly can help businesses not just to better understand customer satisfaction as they...
Missing the Point
Even though social media has been used by brands for several years now, many of them are still getting it wrong or ignoring it...
Reappraising Market Research
In a sector that constantly assesses and evaluates products and services, it should come as no surprise that its practitioners face similar scrutiny from...
The War Between Magic and Logic
We're letting logic kill creativity but it's time to call a truce and accept that they should be allies. A common rhetoric over the...
