IMJ Features
It’s All About the Brand Experience
In an age where consumers are fickle and brands often find it hard to gain meaningful cut-through, the brand experience they give customers has...
Texas Takeaways
Fresh from his recent travels to Texas to attend the annual SXSW conference, Sean Earley shares some his key takeaways from this year’s event.
Last...
In Voice We Search
It’s only a matter of time before we are using voice search to look for a restaurant, book a flight or order groceries online,...
The Next Frontier for Radio
At a time when brand safety is a critical consideration for advertisers online, digital audio stands apart as it offers a premium, brand-safe environment,...
Unlocking Growth Through Innovation
With the launch of several new brands over the past few months, Heineken Ireland’s marketing director Radina Shkutova talks to John McGee about innovation,...
Experience Counts
If content is king, then it had better make room on the throne for the branded experience, writes Barry Muldowney.
The events business has evolved...
A Good Alternative to Facebook
With marketers reviewing their Facebook strategies following its recent decision to tweak its algorithms, LinkedIn is proving to be an increasingly popular platform for...
The New Internet King
For a long time publishers thought that content is where the money lies online but with the explosion of data and artificial intelligence it...
Transforming the Way We Work
Customer Experience is no longer an afterthought, it’s the first thought as Epsilon’s Linda O’Connor explains.
Customer Experience is the new competitive battlefield. Nowadays companies...
The Big Trends for 2018
As the digital and search marketing industry changes quickly, 2018 will be no different. New trends will continue to shake up the marketplace so...
