IMJ Features
Opinion: We’re All Challengers Now
With economic uncertainties continuing to weigh heavily on consumer sentiment, now is the time for brands to embrace a challenger mentality, writes David Quinn.
These...
CHANGE IN PROGRESS: The Marketing Transformation
"Look closely at the present you are constructing, it should look like the future you are dreaming." - Alice Walker
Welcome to part one of...
Opinion: Meta Verified Will Need to Avoid the Mistakes of Twitter
With Twitter continuing to divide opinion with its paid-for blue-tick verification, Shane Foley, head of paid social looks at the prospects for Meta Verified,...
Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
Opinion: Influencer or Ambassador – A Subtle Semantic Difference?
In the ongoing debate about using social media influencers and brand ambassadors as part of the marketing mix, we should never lose sight of...
Opinion: How Tech is Pushing OOH Further Down the Purchasing Funnel
To ignore the potential of OOH in driving action or inspiring a purchase, would be a missed opportunity, writes Aoife Hudson.
Traditionally, Out of Home...
Opinion: Women in the Workplace – Still Much to Do
As our society continues to grow and the economy expands, we still have a lot more to do if we are to retain women...
Core Research Shows Majority of Irish People are Content With Life
Despite living through a period of high inflation and global geopolitical crisis, 63% of Irish people are content with life while nearly 75% are...
Youth Lab Report Shines a Light on What Young People Think...
The Youth Lab at Thinkhouse Unveils Its Sixth Annual Youth Culture Uncovered Report Exploring How Young People Are Feeling Today
New research from The Youth...
Young Adults Will Need More Financial Support in 2023 According to...
Housing is the dominant concern for Irish adults under the age of 40 while inflation was the most important issue those over the age...
