IMJ Features
Opinion: The Untenable Facts About Pitching in Ireland
The pitching process is broken and is now in need of a long overdue and major overhaul, writes Charley Stoney, CEO of IAPI.
I thought...
CHANGE IN PROGRESS: Greenwashing 101
Welcome to the second instalment of our Change in Progress series, a collaboration between Thinkhouse and Adworld.ie.
This issue has been led by Laura Costello,...
Opinion: Learn to Innovate or Innovate to Learn
With artificial intelligence making the headlines at the moment, there are unlimited opportunities for marketers and agencies to innovate, writes Gareth Irvine of OLIVER...
Opinion: We’re All Challengers Now
With economic uncertainties continuing to weigh heavily on consumer sentiment, now is the time for brands to embrace a challenger mentality, writes David Quinn.
These...
CHANGE IN PROGRESS: The Marketing Transformation
"Look closely at the present you are constructing, it should look like the future you are dreaming." - Alice Walker
Welcome to part one of...
Opinion: Meta Verified Will Need to Avoid the Mistakes of Twitter
With Twitter continuing to divide opinion with its paid-for blue-tick verification, Shane Foley, head of paid social looks at the prospects for Meta Verified,...
Opinion: TikTok Offers Value for Advertisers as Social Costs Increase
As TikTok continues to grow its user base around the world, more and more brands and advertisers are taking note, writes Brendan Almack and...
Opinion: Influencer or Ambassador – A Subtle Semantic Difference?
In the ongoing debate about using social media influencers and brand ambassadors as part of the marketing mix, we should never lose sight of...
Opinion: How Tech is Pushing OOH Further Down the Purchasing Funnel
To ignore the potential of OOH in driving action or inspiring a purchase, would be a missed opportunity, writes Aoife Hudson.
Traditionally, Out of Home...
Opinion: Women in the Workplace – Still Much to Do
As our society continues to grow and the economy expands, we still have a lot more to do if we are to retain women...
