Saturday, September 22, 2018

IMJ Features

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Marketing to Millennials on Snapchat

It has already overtaken Twitter in terms of the number of users making it a useful channel for brands but how they do it...

Location Location Location

When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Here in Ireland we take on...

Data Set to Drive OOH’s Future

Access to quality data will become increasingly important to delivering on the possibilities that OOH can deliver and this includes better consumer data, writes...

The Power of Live Experience

Given that word of mouth is such a powerful marketing medium, can companies afford not to invest in brand experience asks Jane Gray? Research shows...

The Five New Missions of Communications Pros

Monitoring your brand’s reputation in the media, whether it’s online or offline, has always been an important task for communications professionals but with the...

Mixing it with the Best of Them

Your brand may be on social but is it actually being social, asks Andrew Murray? The thing –maybe it’s the key thing – about the...

A 2020 Vision of Marketing

In the new marketing landscape that continues to evolve, context trumps traditional creative and the so-called Big Idea will be passed over for Big...

Radio’s Dash for Digital

Communicorp Group has been to the fore in using digital technology to futureproof its business, according to Deborah Carpenter of Communicorp One, who spoke...

Can Content Marketing Replace Advertising?

In the content marketing world, brands will only reap what they sow, writes John Ring. Let’s face it, as marketers there’s something quite attractive about...

Something is Rotten in the State of Agency Land

The exploitation of interns throughout the advertising, marketing and PR sectors is rampant but it’s time to call a halt to it says Jane...

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