AIB Marks GAA Sponsorship with New Campaign Created by Rothco
Rothco, part of Accenture Interactive, has rolled out a new campaign as part of AIB’s ongoing sponsorship of the GAA. The new campaign, which is called ‘Tough Can’t Quit’ applauds the commitment of Club Championship players, coaches and fans who give everything they’ve got to the team and to making the sport great. Following on from previous #TheToughest campaigns like...
Rothco Rolls Out New Prayer of the Brave Ad Campaign for AIB
AIB has launched a new cross-platform campaign as part of its Backing Brave proposition. Created by Rothco, part of Accenture Interactive, the campaign is called Prayer of the Brave and applauds business owners and leaders by way of an inspiring prayer of positivity, encouragement and reassurance. Each line of the prayer reveals the inner-most thoughts of business owners; their...
Ad of the Week: The 4 Cs: Tv ad – Cross Contamination – McCannBlue
Credits: Agency: McCannBlue Client: safefood Lowdown: This week saw the launch of safefood's latest campaign with McCannBlue, this time for Food Safety. The suite of ads highlight the everyday risks posed by the 4 C's - Cook, Clean, Chill, Cross-Contamination - and how simple mistakes or lapses of concentration can be costly to health. This first phase of the campaign targets the over 65's,...
New Toyota Campaign from Javelin Urges Drivers to Switch From Diesel to Hybrid
Javelin has rolled out a new vibrant and animated campaign for Toyota Ireland that encourages Irish motorists to “Make the Move” from diesel to one of Toyota’s hybrid electric cars. The campaign is running across TV, social, radio, digital and direct mail. Toyota ceased all production of diesel cars in 2018 and still remains the only mainstream car brand to do...
INM Rolls Out New Campaign to Promote its Weekend Titles
The Dublin-based creative agency The Public House has rolled out a new cross-platform campaign for INM’s weekend titles, the Sunday Independent and the Irish Independent on Saturday. The campaign consists of a national TV advert, OOH, press and digital. According to the agency, “the campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish...
Rothco Rolls Out AIB Campaign that Showcases its Digital Offerings
Rothco, part of Accenture Interactive, has launched a new campaign for AIB that showcases the bank’s digital banking services. According to the bank, it’s understanding of how its customers live their lives has been the driver behind every digitisation it has made to date and which is why Rothco developed a campaign about living instead of banking. Tasked with bringing AIB’s...
Folk Wunderman Thompson Create Powerful Campaign Highlighting Domestic Abuse
Vodafone Ireland Foundation, in partnership with Women’s Aid, has launched a powerful new press campaign that was created by Dublin based creative agency Folk Wunderman Thompson. The campaign portrays the scale of silence endured by victims of domestic abuse, in particular behind the mask of COVID-19. 1 in 4 women in Ireland who have been in a relationship have been...
eir Rolls Out Major Campaign as Part of New Brand Positioning
https://vimeo.com/926195912?share=copy Telecommunications company eir has rolled out a new brand identity and campaign as part of an overall investment of €2m, the brand’s biggest in over 10 years. Called “eir for all” the campaign is running across TV, social, OOH, radio as well as digital and in-store. Part of the campaign profiles individual people, families and communities across Ireland demonstrating how eir’s...
Droga5 Dublin Taps the Power of Communities for New Woodies Campaign
Droga5 Dublin has rolled out a new campaign for Woodies. Following on from the success of Woodies’ “Mrs Higgins” Christmas campaign, the new ad once again focuses on the power of community but also highlights the benefits of sharing resources. The ad was directed by internationally renowned director Zac Emerson, who was also behind “Mrs. Higgins” campaign while the music was...
Droga5 Dublin’s Playful Campaign for Smyths Toys
Droga5 Dublin has created a new seasonal campaign for Smyths Toys Superstore, one of the largest toy retailers in Europe. The campaign, which will run across TV and social channels is also running in European markets that Smyths operates in, including France, UK, Germany, Netherlands, Ireland, Austria and Switzerland. The campaign was developed following a competitive pitch process in early...
