Ad of the Week: Be There Even When You Can’t – Three Ireland
“Be there even when you can’t” is the concept behind Three’s new commercial, launched this week to celebrate its 97% 4G population coverage Building on Three’s ‘Make it count’ campaign, Boys+Girls (www.boysandgirls.ie) embraced the surreal with an exhilarating spot featuring a mum who’s stuck in work, bouncing with her little girl on the Three Network. Aislinn O’Connor, Head of Brand &...
eir Rolls Out New Campaign to Promote Faster Broadband Offering
Telecommunications company eir has launched a new nationwide multi-platform campaign called “The End of Ordinary” to promote its Gigabit Fibre Broadband offering. Created by The Tenth Man, the innovative campaign has bold ambition, with all elements filmed in camera and sped up in post to run ten times faster, “mirroring the speed of the product and the eir proposition Let’s...
Ad of the Week: AA Ireland – Javelin
Javelin launch new Ad campaign “Dogs” for the AA Ireland Javelin have launched a new significant AA campaign with the TV debut of “Mulligan” (a somewhat unusual cast member). “Mulligan” is a feisty talkative dog and “owner” of the Brady Family. In this first campaign execution for AA Car Insurance, Mulligan gives a brief insight into his role in the...
Ad of the Week in Association with Adsmart from Sky: EBS Launches New Iteration of Mortgage Masters Campaign
BBDO Dublin has rolled out a new brand campaign for mortgage lender EBS. Called Start Here the campaign takes a light-hearted look at the typical journey a first-time buyer takes and the scenarios in which they find themselves as they look to get their feet on the property ladder. The new campaign is the latest iteration of the mortgage lender’s Mortgage...
Ad of the Week: Snickers – You’re Not You When You’re Hungry
You're not you when you're hungry is up high on the league table of clever brand ideas that keep on giving across the globe. Now BBDO Dublin has spun a very Irish take - a series of posters paying their respects to some important Irish locations and rivalries. What could possibly go wrong? Snickers fired the first shot by trolling...
Ad of the Week: Make It Yours – Havas Worldwide Dublin
Credits: Advertiser: Valeo Foods Brand: Jacobs Biscuits Activity: Broadcast Commercial Agency: Havas Worldwide Dublin Client Team: Michelle Rynne, Lisa Fitzpatrick Agency Executives: Tony Caravousanos, Aoife Surgeon Agency Planning: Viv Chambers Creative Team: Gary Boylan, Katy Egan Havas Broadcast: Suzanne Heneghan Production Company: Antidote Producer: Tess Bunworth Director: Lee Cronin Music: Assembly Post Production: Windmill Lane Havas Digital lead: Mary Reynolds The Lowdown: Whether you're a nibbler, a muncher or a cruncher, a dipper or a dunker,...
SuperValu Promotes Inclusivity in New GAA Campaign
TBWADublin has rolled out a new campaign for SuperValu as part of the retailer’s sponsorship of the GAA and to highlight the importance of inclusivity. Called “Bring it On,” the campaign kicks off with a powerful 60” spot featuring a collection of real players, officials and supporters of different ages, race, gender, physical and mental ability. Each of whom has...
Bank of Ireland Stresses the Importance of the F Word in New Campaign
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances. Research carried out by...
Campaign of the Week: The True Taste of Kerrygold
The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...
Droga5 Rolls Out New Mortgages Campaign Targeting First Time Buyers
Droga5 Dublin, part of Accenture Song, has launched a new campaign promoting the bank’s mortgages to first-time buyers. Called “The Questions You Really Care About”, the 360° campaign goes on the full mortgage journey with first time buyers, with each touchpoint focusing on a different stage of their mortgage journey. The campaign is part of AIB’s new brand platform that...
