Dublin Bus – The Mad Dash Home – Rothco
The Lowdown: Creative Agency Rothco and Dublin Bus have teamed up with mother–son duo, Baz and Nancy from hit Sky TV show ‘50 Ways To Kill Your Mammy’, in a new campaign to give customers a behind-the-scenes look at the people in Dublin Bus’s Central Control Centre. In the online film, ‘The Mad Dash’, which launches today, mischievously likeable son Baz...
Paddywhackery Given the Boot in New EPIC Campaign from The Public House
The Public House has rolled out a new campaign for EPIC The Irish Emigration Museum that challenges the negative stereotypes attached to Ireland and the Irish people. Called This Is Not Us, the campaign follows on from research into how predictive search data shows that many incorrect and misleading perceptions of the Irish still prevail globally - the most common...
Bank of Ireland Stresses the Importance of the F Word in New Campaign
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances. Research carried out by...
Ad of the Week: Bloom Launches New Campaign for JustEat.ie
Just Eat, Ireland’s leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this week on TV, Out of Home and digital display and was developed ad agency Bloom with media planning and buying by OMD. “We have been working with Bloom for almost 5 years” says Edel Kinane, Marketing...
Ireland’s best value retailer launches new campaign and will help consumers save money
Ad of the Week: Aldi Swap and Save Ad Aldi Ireland has launched its latest advertising campaign which aims to help Irish consumers save on their annual grocery shopping bill. The new campaign features real households and families from around the country and the savings they made by swapping to Aldi. The campaign follows four families, tracking their shopping spend over eight...
BBDO Dublin Rolls Out New Campaign Using AI for Dublin Simon Community
The Irish homelessness charity, Dublin Simon Community has launched a new campaign using artificial intelligence (AI) technology, in what is a first for Irish advertising. Created by BBDO Dublin and New York-based production company Lobo, the film is called Unfair City and it highlights the growing inequality of homelessness and the need to raise funds for the charity. Unfair City tells...
Droga5 Dublin Rolls Out New Brand Campaign for Denny
Droga5 Dublin, part of Accenture Song, has launched a new campaign for the food brand Denny. Following on from the success of the 2023 TV-led “Grand, Dad” campaign, the new social-first campaign “captures real and authentic family moments as it reunites two Irish families who haven’t been together in some time.” Called “Hungry for Home” viewers follow the stories of Annie...
Ad of the Week: Barnardos “LOST”
“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, creative director with the creative agency Boys and Girls. O’Byrne...
Ad Industry Collaborates on New Campaign to Promote Cancer Research
With World Cancer Research Day taking place this week, The Brill Building, the creative consultancy founded by Roisin Keown has collaborated with a number of industry stakeholders to promote Breakthrough Cancer Research to make its debut TV ad campaign. Created by The Brill Building with collaboration with ETC, Fluent Communications, Irish Media Agency and Mindshare, the campaign also received the...
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023 After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame, emotional response and brand impact, Guinness’ TV ad, The Home of Guinness tops this years’ list of the best festive advertising, according to research undertaken by RED C Research as Richard Colwell and Bryan Cox...
