Ad of the Week: Home Movers and Mortgage Switchers
Ulster Bank has kicked off the New Year by launching its ‘Home Movers and Mortgage Switchers’ ad campaign, aimed at families that are looking for more space or more financial breathing room. The creative, which was developed by Boys and Girls, builds upon the bank’s successful ‘First Five’ campaign for first-time buyers and highlights how space can become a premium...
Ad of the Week: Irish League of Credit Unions – Havas Dublin
The Lowdown: Paul and Gary O’Donovan, Rio Olympic Silver medallists, sporting heroes and Credit Union Youth Ambassadors – Both Credit Unions and The O’Donovan’s look at things differently so they are the perfect fit. Fun was had making a series of videos with the lads! See them online and at www.creditunion.ie Credits: Advertiser: Irish League of Credit Unions Project: Credit Union Youth Ambassadors Agency: Havas...
Spar Returns with Another Christmas Cracker from Publicis Dublin
The retail group Spar has launched a new Christmas campaign as part of a €1.2m investment. Called “Finding Christmas” it was created by Publicis Dublin and is a sequel to its previous award- winning campaign which is now ten years old. The campaign, which was launched on November 10, will run up until Christmas Day across TV and VOD with...
Ad of the Week: Rockshore ‘This is the West’
The Lowdown: Using a casting process to identify a real group of friends, we packed them up and headed out West to capture the spirit and the energy of the West of Ireland for this new campaign for Rockshore Irish lager. The campaign consists of 1x30 sec brand ad and 3x10 second teasers. Credits: DIAGEO Jeremy Canter – Head of Diageo European Beer Business Arlene...
Ad of the Week: Irish Examiner – Women’s Vote
100 years ago, with their struggle to gain universal suffrage, Irish women fought to not be judged for their gender. 100 years on, with the choice of women’s underwear still admissible in Irish rape trials, Irish women are now fighting to not be judged for their clothing. Throughout all this time, the Irish Examiner newspaper has been here to make their...
MQI Provides a Cup of Kindness in Latest Christmas Campaign
With the run up to Christmas being a very important time for charities, when many collect the bulk of their annual donations, Merchants Quay Ireland (MQI) has rolled a touching and heart-rending campaign that showcases just some of the services it offers homeless people. Called “A Cup of Kindness” the TVC was created by Conor Ferguson and Jonny Speers and...
Orchard Thieves Cider Rolls Out New Summer Campaign
With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and embrace the exciting unknown. This is why we adopted...
F&B Huskies Campaign for RSA Promotes Safer Driving
F&B Huskies, part of the Forsman & Bodenfors has launched a new campaign for the Road Safety Authority (RSA) to promote better and safer driving in urban areas. Called "30km/h for Better Urban Living",the campaign highlights the multiple benefits of adopting 30 kilometres per hour speed limit in urban areas across Ireland. The focus of this campaign is not just...
Ad of the Week in association with Adsmart from Sky: Say Goodbye to Diesel
It’s time to say goodbye to diesel. And today, as part of Toyota’s ongoing brand journey, Javelin are launching a new campaign that celebrates that decision. In 1997 Toyota delivered their first Hybrid cars, the result of a decision taken at an early stage to work, as a company, towards a different world, that’s better for drivers, better for the environment,...
Energia Marks Irish Rugby Sponsorship With New Campaign from Core
With the Guinness Six Nations tournament kicking off this weekend, Core has created a new creative campaign for Energia to highlight the brand’s sponsorship of Irish rugby as the official energy supplier of the IRFU and the sponsor of the Energia All Ireland League. The new campaign is part of the brand’s “think of the possibilities” positioning and it celebrates...
