Home Campaigns Ad of the Week Campaign of the Week: Three Ireland’s ‘GrAnimojis’

    Campaign of the Week: Three Ireland’s ‘GrAnimojis’

    With a new mobile phone on the top of many Christmas wish-lists, Three Mobile has launched a campaign to promote sales of the top-end iPhone X called “GrAnimojis.”

    The campaign features grandparents and their grandkids sending hilarious Christmas messages using Apple’s new Animojis, one of the key features of the iPhone X.

    “With the Apple iPhone X topping lots of Christmas wish lists, what better time for us to use its new technology than in our latest festive themed campaign for Three Ireland?” says Rory Hamilton, partner and Executive Creative Director  with Boys and Girls (www.boysandgirls.ie)

    This funny and festive two-minute film has just launched across social media features real grannies, granddads and grandchildren experimenting with the new technology, which uses the iPhone X’s true depth camera to track thousands of data points, in real-time, and transform people’s faces into pandas, unicorns and….poo’s.

    Created as part of Three’s ‘Make it count’ campaign, the piece demonstrates how even the most complex and silly technology can bring people together in a meaningful way.


    Brand: Three Ireland
    – Aislinn O’Connor, Head of Brand & Marketing Communications
    – Cian McDonagh, Digital Marketing Manager
    – Dearbhla Hayes, Marketing Manager
    – Clare Aughney, Marketing Specialist
    Executive Creative Director: Rory Hamilton
    Senior Art Director: Udi Ovadia
    Senior Copywriter: Kris Clarkin
    Agency Producer: Sarah Chadwick
    Group Account Director: Pat Stephenson
    Account Director: Clare Kerlin
    Account Manager: Andrea Dalton Doran
    Account Executive: Jelena Stancevic
    Senior Strategic Planner: Chloe Hanratty
    Creative Interns: Georgia Murphy & Finn Mullan
    Director: Ian Power
    Production Company: Rocket Science
    DOP: Miguel Angel
    Sound: No 4
    Edit: Rob Hegarty
    Grade: Gary Curran – Outer Limits
    Flame: Rory Gavin – Outer Limits

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