We all know the old saying: you can’t choose your neighbours. But actually, you may have more in common with them than you think.
Dublin agency, In the Company of Huskies is rolling out a fascinating campaign for Londis, the nationwide chain of stores run by locals, for locals. Having analysed the sales data of every shop in the country, the campaign reveals some fun facts about the things that fly off the shelves in each county. For example, did you know Roscommon loves mayo? Or that Kilkenny folk prefer dogs to cats? Have you any idea which county is the most romantic, or which buys the most nappies?
The campaign includes two hilarious TV ads shot by Butter Productions, as well as posters, POS, social, and an interactive site where you can discover each county’s unique buying habits. Check it out at www.londis.ie/londisindex/.
“At Huskies, we had a lot of fun with this data-driven creative project”, says the agency’s Creative Director, Damian Hanley. “The insightful and sometimes hilarious findings our data and creative teams pulled together dramatically reinforce the store’s campaign line, ‘Londis. Local, like you.’
Agency: In The Company Of Huskies
Client: BWG Foods
Title: ‘Soccer Time’ & ‘School Disco’
Client: Suzanne Weldon (Marketing Director BWG) / Gillian Rigley (Marketing Manager Londis)
Creative Director: Damian Hanley
Art Director: Nick Kelly
Copywriter: Greg McLoughlin/ Jude Healy
Agency Producer: Laura Cronin
Account Director: Elaine Knowles
Account Manager: Julie Collins
Production Company: Butter
Director: Lorcan Finnegan
Producer: Grainne Tiernan
Post-Production: Screen Scene
Editor: Tom O’Sullivan
Sound: Screen Scene Audio