Boots UK & Ireland is the latest retailer to launch its annual Christmas campaign and this year it focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer.
The TVC is airing across RTE, Virgin Media, Sky, YouTube, Facebook along with premium digital publishers.
Christmas research conducted for Boots says that this year people want to give fewer, better gifts and “focus on the most special people in their lives.” However, this can make Christmas stressful and according to Boots, “more than a third of us are worried about choosing the right gift. This is no surprise; with the multitude of new trends and tribes constantly emerging, it can be daunting to show our most precious people that we really get them.”
To help solve this problem, Boots is launching ‘Bootiques’: gift edits curated around the countless personalities that make up the fantastic people that we love. Bootiques will appear online, in Boots stores, in out-of-home, social media and experiential channels.
“Using our huge database, we have built a Bootique for everyone. Examples are: the ‘What to buy the person who lies awake dreaming of sleep Bootique’, the ‘What to buy the person who loves working out nearly as much as talking about it Bootique’, the ‘What to buy the moody tweenager formerly known as your little angel Bootique’ and even the ‘What to buy your bestie for the leastie Bootique’,” the retailer says.
According to marketing director for Boots UK and Ireland, Helen Normoyle: “This Christmas we want to help the nation feel good, with a fun look at the very real challenge of finding that perfect gift. People’s ever-changing passions and interests can make it tough to buy for them at Christmas. We have used that challenge as a source of creative inspiration to help customers easily shop from the amazing range of gifts Boots have to offer, across our gifting, beauty, health and wellness ranges.”