Publicis Dublin Campaign for Tayto Celebrates The Taste of Home
Publicis Dublin has launched a new campaign for Ireland’s favourite crisp brand, Tayto, called “The Taste of Home.” The new campaign reinforces Tayto’s status as a uniquely Irish brand that has become embedded in our culture for those living both at home and abroad. With many stories of care packages being sent to the Irish diaspora, with Tayto included in their...
PTSB Backs Olympic Hopefuls in New Campaign from Publicis Dublin
With both the Olympic and Paralympic Games taking place this year, Publicis Dublin has rolled out a new campaign for PTSB to mark the financial institution’s sponsorship of the Irish teams taking part in the games. The new campaign follows on from PTSB’s “Altogether More Human” brand platform which was launched in October 2024 as well as its “‘Moving With...
Ad of the Week: Three Ireland Connects Arranmore
Three Ireland has launched its latest marketing campaign, ‘The Island’, which focuses on the work that Three’s business team has done in partnership with Arranmore, an island five kilometres off the coast of Donegal, creating a more connected island, enabling societal and economic development and turn the tide on emigration. The campaign centres on Three’s ambition for a better connected...
Ad of the Week in Association with AdSmart from Sky: Core Launches New Campaign for Irish League of Credit Unions
The Irish League of Credit Unions has launched a new campaign called “Imagine More.” The campaign focuses on letting loan seekers know that credit unions are not just for small, short term loans but that they can also provide bigger and longer-term loans. The two-year campaign will be rolled out in both the Republic of Ireland and Northern Ireland at...
TBWADublin and SuperValu Bring Belief for this Year’s Christmas Campaign
With Christmas only a few weeks away, SuperValu has launched its Christmas advertising campaign and already it has garnered considerable praise in the mainstream media for tugging on the heart-strings. Created by TBWADublin, the TV ad tells the story of a child looking for reassurance at Christmas, something that will feel familiar for most households in the run up to...
Core Rolls Out Powerful Campaign for Breast Cancer Ireland
One in nine women will develop breast cancer in the course of their lifetime and some 23% of women are diagnosed between the ages of 20-50 years according to figures from Breast Cancer Ireland. With this in mind, it has launched a new advertising campaign to highlight the misconception that it is something that only affects the over 50s. Created by...
BBDO Dublin Rolls Out First Campaign for Chill Insurance
Chill Insurance has launched its biggest cross-platform advertising campaign to date. Created by BBDO Dublin, which won the creative account for Chill in November 2021, the new campaign will run across RTÉ, Virgin Media, C4 and Sky networks as well as video on demand. The ads will also be broadcast during key programming such as the Guinness Six Nations...
Banjoman and Principle Roll Out Heart Warming Christmas Campaign for UNICEF
UNICEF has rolled out a touching new Christmas campaign that highlights the that age-old truism that the greatest gift is giving. The TV ad centres on Hannah, a child struggling to write her Christmas wish list. While she listens to her friends discussing the instruments, toys, and gadgets they’ll receive this year, she sits quietly, struggling to connect with their...
Droga5 Lights Up Greener World in New Campaign for Electric Ireland
Droga5 Dublin, part of Accenture Song, has rolled out a new creative platform for Electric Ireland to support the utility company’s sustainability goals while highlighting its offerings to help customers transition towards a “cleaner, greener, and smarter electric future.” As part of the new creative platform, Electric Ireland has created a new 60 second and 30 second for TV with...
Ad of the Week: The Public House Delivers Pan European Ice-Cream Campaign for Unilever
The Dublin-based agency The Public House has rolled out a pan-European campaign for Unilever as part of the company’s tie-up with deliveroo to deliver ice-cream to customers. Unilever’s ice-cream division includes brands like Ben & Jerry’s and Magnum and The Public House was appointed by Unilever to identify how best to launch this initiative across Europe, handling all activations, social...
