Core Launches New Aviva Campaign & Brand Positioning
Core, in collaboration with Zenith, has rolled out a new campaign and brand positioning for the insurance company Aviva. “It takes Aviva” is the new positioning and was arrived at after research conducted by Core revealed that consumers crave emotional confidence in their insurance provider and that many don’t believe their car insurer or breakdown assistance policy will come through...
Edelman Unbottles New Campaign for Deep RiverRock ViTAL
Edelman in Dublin has rolled out a new campaign for the Coca Cola-owned brand Deep RiverRock ViTAL after an extensive planning process that included brand naming and positioning. The new creative platform and campaign ‘Skip to the ViTAL stuff’ will run across VOD, Digital, DOOH, OOH, social media and influencer across the island of Ireland. , According to the manufacturer, Deep...
Core Rolls Out Major Recruitment Campaign for Gardaí Siochána
With the Gardai Síochána seeking to take on an additional 1,000 new recruits in 2023, Core has rolled out a new recruitment campaign for the force to bring the total number of Gardaí in service to 15,000. The campaign shows the true nature of the job – working at 4am, making arrests, being physically active, as well as the significant...
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023 After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame, emotional response and brand impact, Guinness’ TV ad, The Home of Guinness tops this years’ list of the best festive advertising, according to research undertaken by RED C Research as Richard Colwell and Bryan Cox...
TBWA Pours a Cup of Comfort with New Campaign for Barry’s Tea
Barry’s Tea has launched a new advertising campaign that taps into the emotional connection Irish people feel towards the brand and how the brand has become “a symbol of comfort, community and Irish identity and synonymous with the feeling of home.” Created by TBWAIreland in collaboration with research agency Bricolage, the campaign was directed by the award-winning Ken Wadrop an...
Ad of the Week: Boys + Girls Discover Different
Boys and Girls has rolled out a new global campaign for Bushmills, the iconic Irish whiskey brand which is now owned by the Mexican drinks giant Jose Cuervo. Titled “Discover Different” and with a sentiment dedicated to those that “aren’t afraid to go their own way”, the new creative taps into the essence of the Bushmills drinker and speaks to...
Virgin Media Campaign to Promote Smart Home Offering
Virgin Media has launched a new national brand campaign that highlights its smart technology offering. Created by BBH in London, the campaign celebrates the uniqueness of Virgin Media’s network delivering a reliable and seamless entertainment experience, direct to the home. According to the company, the ad is designed to ‘Inspire’ and take the first step towards a seamlessly connected smart...
Rothco Rolls Out New Campaign for Denny’s Meat Free Range
Rothco, part of Accenture Interactive, has rolled out a new campaign for Denny’s meat-free range of products which have been launched on the Irish market. Long associated with bacon, sausages and puddings, the new Denny’s range includes meat-free sausages, burgers and mince. Denny’s is owned by Kerry Foods and the company has invested heavily in developing a range of plant-based...
Boys+Girls Share the Love in Christmas Campaign for Littlewoods Ireland
Littlewoods Ireland, Ireland’s largest online only retailer, has launched its annual Christmas campaign. Called “Share the Love this Christmas,” the campaign was created by Boys+Girls.which picked up the account for Littlewoods during the summer. The narrative-driven and heartfelt story was shot on location in Ireland and focuses on the loving relationship between a hardworking mother and her little daughter, Ava. “At...
Folk Wunderman Campaign for Irish Life Drives Awareness of Responsible Pensions
Folk Wunderman Thompson has created a new campaign for Irish Life to drive awareness of the brand’s responsible pension offering and the difference pension customers could be making for the planet. The campaign aims to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values...
