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Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas

Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop Curry Sauce. 

 Launched on October 15, the TV ad takes viewers on a tour of a house filled with Irish national treasures of all stripes – from the works of our greatest writers to the N17 road sign and more. Chief among these national treasures is the Irish chipper and that most delicious of post-match dishes: curry chips, served up by yet another national treasure, the former Irish international player Paul McGrath. 

 According to Angela Harding, marketing manager for grocery at Valeo Foods: “With the launch of Chef Chip Shop Curry Sauce, there’s finally a national treasure you can have at home. And who better to help us launch one national treasure than another?”


Client: Valeo Foods
Marketing Director: Michelle Tormey
Marketing Manager, Grocery: Angela Harding

Agency: Havas
Executive Creative Director: Peter O’Dwyer
Art Director: Zoë Higgins
Account Director: Aisling Mullins, Alicia Coyle
Account Manager: Rebecca Mullen

Broadcast Manager: Suzanne Heneghan
Head of Planning: Ashly Stewart
Strategic Planner: Áine O’Boyle

Production Company: Banjoman Films
Director: Hugh O’Conor
Producer: Matt D’Arcy
Editor: Rob Hegarty
Post Production: Element 

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