Home Campaigns Ad of the Week Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas

Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas

Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop Curry Sauce. 

 Launched on October 15, the TV ad takes viewers on a tour of a house filled with Irish national treasures of all stripes – from the works of our greatest writers to the N17 road sign and more. Chief among these national treasures is the Irish chipper and that most delicious of post-match dishes: curry chips, served up by yet another national treasure, the former Irish international player Paul McGrath. 

 According to Angela Harding, marketing manager for grocery at Valeo Foods: “With the launch of Chef Chip Shop Curry Sauce, there’s finally a national treasure you can have at home. And who better to help us launch one national treasure than another?”

 Credits:

Client: Valeo Foods
Marketing Director: Michelle Tormey
Marketing Manager, Grocery: Angela Harding

Agency: Havas
Executive Creative Director: Peter O’Dwyer
Art Director: Zoë Higgins
Account Director: Aisling Mullins, Alicia Coyle
Account Manager: Rebecca Mullen

Broadcast Manager: Suzanne Heneghan
Head of Planning: Ashly Stewart
Strategic Planner: Áine O’Boyle

Production Company: Banjoman Films
Director: Hugh O’Conor
Producer: Matt D’Arcy
Editor: Rob Hegarty
Post Production: Element 

Previous articleDavy Scoops Top Award at MII’s All Ireland Marketing Awards
Next articleChristmas is Coming But it Will Be Different According to Core Research