Home Campaigns Ad of the Week Ad of the Week: Rockshore ‘This is the West’

    Ad of the Week: Rockshore ‘This is the West’

    The Lowdown:

    Using a casting process to identify a real group of friends, we packed them up and headed out West to capture the spirit and the energy of the West of Ireland for this new campaign for Rockshore Irish lager.

    The campaign consists of 1×30 sec brand ad and 3×10 second teasers.


    Jeremy Canter – Head of Diageo European Beer Business
    Arlene Livingstone – Senior Consumer Planning Manager / Innovation
    Niki Maccorquodale – Head of Beer Innovation, Europe
    Jeanette Levis – Brand Manager

    Noel Byrne – Producer
    Caitriona NiLaoire – Account Director
    Hazel Mc Partlin – Account Manager
    Dylan Cotter – ECD
    Kirk Bannon – Art Director
    Gerry McBride – Copywriter

    Luke Franklin – Director
    Emma O’Beirne – Producer
    Michael Donnelly – Producer
    Eoin McLoughlin – DOP
    Thyrza Ging for Louise Kiely Casting – Casting Director
    Kate Moylan – Production Design and Costume

    Post Production by Screen Scene
    Jake Walshe – Editor

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